Inside Retail

FEBRUARY 5, 2024

A decade ago, the advertising and marketing sector was taken to task by Peter Field and Les Binet. At the time of publication, many brands were prioritising short-term metrics and missing out on the results of advertising campaigns which research showed develop over time. per cent while other retail was up 0.9

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Inside Retail

MARCH 3, 2024

The global market for Black haircare products was estimated at around $9.56 billion in 2023 and is expected to grow to $15.34 per cent, according to market research firm MarketResearch.biz. For consumers, this lack of diversity can often be seen in the people advertising products through traditional channels.

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Parcel Pending

MAY 3, 2023

Consumer trends and expectations are changing, and retailers must adapt if they want to remain competitive in an increasingly dynamic and quickly evolving market. Here are five retail trends to keep in mind to ensure your business can fulfill customer needs and stand apart from the competition in 2023.

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Inside Retail

JULY 26, 2022

After a period of instability and supply chain challenges, Revlon recently filed for chapter 11 bankruptcy in the United States. In 1970, it was the first American cosmetics company to feature an African American model, icon Naomi Sims, in their advertising. Known as a trailblazer, Revlon was once the most radical company in its space.

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Inside Retail

MARCH 29, 2022

Social commerce, or purchasing products and services within social platforms, represented just 4 per cent of the US retail e-commerce market in 2021. But the early success of Amazon Live indicates Americans are willing to explore this aspect of social commerce that’s all the rage in other of the world. billion in sales in 2022.

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Inside Retail

SEPTEMBER 5, 2024

While market analysts say it is hard to put a dollar figure on lost sales and PepsiCo and Coca-Cola still have growing businesses in several countries in the Middle East, Western beverage brands suffered a 7 per cent sales decline in the first half of the year across the region, market researcher NielsenIQ says. She is not alone.

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