Retailing Insight

MAY 22, 2023

O ne of the most relevant marketing strategies that any retailer in 2023 can engage in is omnichannel marketing. This strategy involves the cross-functional use of various marketing channels, which help business owners to turn their one-time buyers into repeat or loyal customers.

Marketing 52

Marketing Social Media Strategy Consumer 52

Inside Retail

DECEMBER 3, 2023

The last decade has seen the consumer landscape shift from mass market to personalisation and customisation, from a life of bricks-and-mortar shopping to online goods. A generation of active co-creators The future of retail in the context of Generation Alpha is marked by a significant shift in advertising and consumer behaviour.

Social Media 264

Social Media Advertising Consumer Food & Beverages 264

Inside Retail

MAY 7, 2023

E-commerce sales in Asia are expected to nearly double between 2021 and 2025,” Simone Morandi, growth markets commerce lead at Accenture Song, the company’s digital agency, told Inside Retail. Digital native purchasers are mostly Gen Zers and older Gen Alphas who will be between 15 and 34 years old in 10 years. per cent in 2023.

Social Media 130

Social Media Consumer Advertising Shopping 130

Inside Retail

JANUARY 13, 2022

Most digital marketers like to think of themselves as data-driven, particularly in a retail context. The actual transactions are still happening, but these are often not either not tracked, or not attributed to any marketing campaigns, which undervalues paid media, affecting decisions around budget allocation and campaign optimisation.

Advertising 130

Advertising Layout Form Engagement 130

Inside Retail

FEBRUARY 20, 2023

There has been simmering bad blood between JSHealth and Life Botanics since early 2022 after the latter brand began using comparative advertising between its products and JSHealth’s on social media. This involved using JSHealth’s name in its social marketing, particularly in regards to its price compared to Life Botanics’ products.

Social Media 130

Social Media Marketing Advertising Light 130

Inside Retail

JULY 4, 2023

That’s particularly true of the athletic footwear and apparel business in a growth market like China, where there are a lot of new entrants and the early movers are beginning to seriously sweat the competition. Nike, the market leader, is shrugging it off. billion, or 16 per cent of total company revenues of $39.1

Apparel 147

Apparel Social Media Marketing Advertising 147

Inside Retail

MAY 17, 2023

Our focus categories include e-commerce sales and advertising technology, marketing and communication, customer service and CRM, data information technology, and logistics and supply chain. This comprehensive screening ensures we bring together the right partners in the room.”

Promotion 130

Promotion Reimagine Engagement Curate 130

Inside Retail

JUNE 2, 2021

The Chinese beauty market. China has the world’s second-largest cosmetics market, right behind the US. According to CBNData, beauty categories took up two of the top 10 consumer sectors in 2019 as beauty products became ingrained in people’s daily routines. National pride shows itself in the cosmetics market.

Social Media 130

Social Media Marketing Consumer Gifts 130

Retail Focus

NOVEMBER 25, 2021

As it builds momentum ahead of opening in 2023, the Grantham Designer Outlet Village has announced a suite of fashion and F&B brands that will take space in the premium outlet – alongside the news it will feature online sales platform Wishibam, a UK-first for outlet retail destinations.

Space 162

Space Design Fashion Outdoor 162

Parcel Pending

MAY 3, 2023

Consumer trends and expectations are changing, and retailers must adapt if they want to remain competitive in an increasingly dynamic and quickly evolving market. Here are five retail trends to keep in mind to ensure your business can fulfill customer needs and stand apart from the competition in 2023.

Social Media 52

Social Media Consumer Shopping Marketing 52

Inside Retail

SEPTEMBER 26, 2022

Last month, Adidas announced that Rørsted will be stepping down as CEO in 2023. The YZY Gap collection was announced in 2020 and was contracted to last 10 years. He debuted Donda Sports, an all-in-one sports company that encompasses sports marketing, athlete management and sportswear earlier this year.

Accessories 246

Accessories Accessories Apparel Merchandising 246

Inside Retail

OCTOBER 11, 2023

A few years ago, it seemed like every new brand making noise in the market was adopting a direct-to-consumer (DTC) business model. Bypassing intermediaries means brands control the trade margins through sales, marketing and inventory management. But could it still be a beneficial way for some smaller brands to launch into a market?

Engagement 130

Engagement Strategy Consumer Marketing 130

Inside Retail

JANUARY 11, 2022

IR: I know Greenlit Brands has a vertically integrated business model, so presumably, you have more control over your logistics than some other retailers. Our view and the view of our merchants is that 2023 is probably when we will see it stabilise. You can see that reflected in our advertising, be it on television or other media.

Apparel 130

Apparel Balance Management Consumer 130