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Keeping up appearances in Thailand’s booming beauty market

Inside Retail

Statista Market Insights reports that, even in 2020, when far fewer people were worried about their appearance because they were wearing masks and weren’t going out, there were more than 63,000 ‘face and head procedures’ and 48,000 ‘injectable’ procedures performed in the Land of Smiles.

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Modibodi was a pioneer in period underwear. Can it reinvent itself for Gen Z?

Inside Retail

Australian period underwear brand Modibodi has always taken a bold approach to advertising. If not entirely mainstream today, period underwear and other leakproof apparel are certainly more common than they were 10 years ago, so it’s not surprising that brands are starting to rethink how they advertise these products, too.

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Achieving Business Goals: Media Marketing

Retailing Insight

M edia Marketing is comprised of many forms of advertising and is the process of creating desirable products or services and distributing them in such a way that increases their charisma. I will not be giving all the methods but have tried to cull the best media marketing for retail stores, publishers and product makers.

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Booktopia may have collapsed, but here’s why bookshops are not endangered

Inside Retail

How is it that a data-driven, market-focused business has failed, while traditional book businesses continue to define the industry? He initially ran Booktopia as an out-of-hours pursuit, with $10 per day to invest from the family business. US-based Amazon has captured more of the Australian book market in recent years.

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Top 10 Ecommerce Books to Read in 2023

RetailMinded

What are the most popular ecommerce books that people read in 2023? This text was written at the end of the 20th century, and it offers a large list of useful tips that many other expert representatives just rely on when they make another book. The post Top 10 Ecommerce Books to Read in 2023 appeared first on Retail Minded.

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Why short-term data alone won’t cut it for retailers in 2024

Inside Retail

A decade ago, the advertising and marketing sector was taken to task by Peter Field and Les Binet. At the time of publication, many brands were prioritising short-term metrics and missing out on the results of advertising campaigns which research showed develop over time. per cent while other retail was up 0.9

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The retail industry’s diminishing visible allyship of Pride Month

Inside Retail

Since then, the recognition of this community and the release of themed products and marketing materials related to Pride Month has been an increasingly open area of focus in the retail industry. Whereas, LGBTQ+-targeted ad spending within endemic media made up a scant 1.5 per cent of the total budget.