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Why short-term data alone won’t cut it for retailers in 2024

Inside Retail

A decade ago, the advertising and marketing sector was taken to task by Peter Field and Les Binet. At the time of publication, many brands were prioritising short-term metrics and missing out on the results of advertising campaigns which research showed develop over time. per cent while other retail was up 0.9

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Top 5 Retail Trends to Keep an Eye on for 2023

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Consumer trends and expectations are changing, and retailers must adapt if they want to remain competitive in an increasingly dynamic and quickly evolving market. 11 In 2023, retailers must continue to find ways to reduce their overall energy consumption and emissions, as well as packaging waste. October 14, 2022.

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The metaverse is coming to Hong Kong: Meta unveils its grand vision for the future

Inside Retail

Hong Kong plays a key role in the technology ecosystem of the Asia-Pacific region, and Meta remains committed to driving economic and technological development in this market,” said George Chen, Managing Director of Public Policy for Greater China, Mongolia, and Central Asia at Meta. Evolution not revolution. Online shopping trends.

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Food Matters More Than Ever as Restaurant Dining Becomes Experiential

VMS

Brands, Inspire Brands and Darden Restaurants, along with other small and regional chains, have been inspiring us with new approaches to the customer experience. Healthy options are outpacing other categories; we even see “salad-based” chains become commonplace in urban and suburban centers. Advertisement.

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Bankrupt beauty: Lessons from Revlon’s supply chain failures

Inside Retail

After a period of instability and supply chain challenges, Revlon recently filed for chapter 11 bankruptcy in the United States. In 1970, it was the first American cosmetics company to feature an African American model, icon Naomi Sims, in their advertising. Known as a trailblazer, Revlon was once the most radical company in its space.

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TikTok versus Instagram: Who is dominating social commerce in 2022?

Inside Retail

Social commerce, or purchasing products and services within social platforms, represented just 4 per cent of the US retail e-commerce market in 2021. billion in sales in 2022. Here’s who we expect to dominate live shopping and social commerce in 2022. However, both are growing trends, projected to reach $US45.7

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Online Shopping Trends On College Campuses

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A whopping 96% have a smartphone and they spend more time on their phones than any other age group 2.These Most e-commerce marketers target college students with marketing, advertising, and branding via these social media and streaming platforms. grocery market. . was online 6. In 2020, it surged 54% to $95.82