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Mmm, it’s the sweet smell of advertising success

Inside Retail

I’m seeing greater quantities of online advertising and – especially if they’re good ads – feel motivated to purchase. . Annalect’s latest Marketing Mix Modelling (MMM) analysis 1 took a deep dive into the world of Aussie retail and it’s borne out a lot of the behaviour I describe above. What is Marketing Mix Modelling anyway?

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“It’s working”: Kathmandu unveils next step in radical redesign

Inside Retail

“Part of our strategic process was to look at over 30 international brands, and we realised that outdoor is a very competitive market, but it’s not very differentiated. They all tended to be quite hyper-masculine [in their marketing], with people climbing mountains and such. It’s all about becoming more relevant to a younger customer.

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World Federation of Advertisers issues guidance on making credible environmental claims

Eye on ESG

“Greenwashing” – that is, environmental claims that are not fully or properly substantiated, or that contain false information, omit critical information, are exaggerated or are presented in an unclear, ambiguous and/or inaccurate manner – continues to be a major focus of scrutiny across all sectors, and the advertising industry is no exception.

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Better together: Why partnerships are the future for retail in Southeast Asia

Inside Retail

The past 12 months have certainly been a rollercoaster ride for the retail sector across Southeast Asia. In fact, the forced acceleration of digitisation across the region means that Google, Temasek and Bain estimate that the e-commerce industry in the six largest Southeast Asian markets will reach approximately $172 billion in value by 2025.

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Why Asian e-commerce giant GoTo is cutting costs despite top-line growth

Inside Retail

For GoTo, the company formed in May 2021 by a merger between Tokopedia and Gojek, 2022 is shaping up to be the year that it has made serious strides toward profitability. Preceding that though, it also announced that as part of an organisational review it was reducing its headcount by about 1,300 people, or 12 per cent.

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Amazon shares tumble after weak Christmas trading outlook

Inside Retail

Amazon’s 12 per cent extended-trade stock drop erased about $140 billion in its market capitalisation, greater than the entire value of companies such as Morgan Stanley, Netflix and Lockheed Martin. I don’t actually believe that will happen, but the market definitely doesn’t like it.” Analysts were expecting $155.2

Consumer 243
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Why Hommey is opening stores, expanding overseas

Inside Retail

Justin Kestelman founded Hommey in 2020 to fill a gap in the market for modern soft furnishings. He also shares what he has learned from his father, entrepreneur Larry Kestelman , about simplifying complex issues. After talking to potential customers to see if there was a market, the response I got was that there absolutely was.

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