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Mmm, it’s the sweet smell of advertising success

Inside Retail

I’m seeing greater quantities of online advertising and – especially if they’re good ads – feel motivated to purchase. . Annalect’s latest Marketing Mix Modelling (MMM) analysis 1 took a deep dive into the world of Aussie retail and it’s borne out a lot of the behaviour I describe above. What is Marketing Mix Modelling anyway?

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Why smart retailers are preparing to be ‘on sale’ this Christmas

Inside Retail

According to Google Trends, Black Friday sales didn’t become an Aussie thing until 2017. Six years and 12 interest rate hikes later, Australian shoppers are giving thanks to their American mates for rustling up a discount or 20 for them, provided they get off their arses and do their Christmas shopping in November. Not this year.

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Analysis: Why Abercrombie & Fitch’s turnaround has not been cancelled

Inside Retail

However, A&F’s recent financial figures and strategy actually show a brand that is firmly in recovery mode, with a focus on more on-point marketing messaging and fewer stores, as sales are shifted to its digital channels. . Abandonment of sexualised marketing. International expansion driven through flagships.

Expansion 223
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How Michael Ford pulled Greenlit Brands back from the brink

Inside Retail

IR: I know Greenlit Brands has a vertically integrated business model, so presumably, you have more control over your logistics than some other retailers. We’re also now addressing the integration of an online marketplace where other people can tap into our e-commerce platforms.

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How to Attract College Students Online

Parcel Pending

As we continue to navigate health and safety guidelines associated with in-person events, here are the top strategies for marketing your college to prospective students online. A virtual campus tour is your secret weapon for marketing to prospective students , especially for out-of-state or international students.

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Three key trends in retail strategy for 2023

Inside Retail

This is forcing brands to evaluate their business models and get resourceful with their marketing budgets to stay competitive. Here are three areas of strategy that will be prominent for leading retailers around the world over the next 12 months. The store is media Doug Stephens’ book Reengineering Retail was published in 2017.

Strategy 147