Why Amazon challenger Temu is so addictive to shoppers
Inside Retail
SEPTEMBER 7, 2023
In the first month after its launch in the US, Temu invested some US$200 million in advertising and planned a US$2 billion budget for the year. Social commerce harnesses a sense of “friendship” conveyed by influencers, making the online shopping experience more engaging and product recommendations more convincing. Loyalty program.
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