Inside Retail

MARCH 29, 2022

Millennials’ and Gen Z’s reliance on social media and willingness to make in-app purchases are fuelling wider adoption – and a sort of transformation. Social platforms aren’t just a place for product discovery anymore; they’re on the cusp of becoming full-funnel online marketplaces. But since roughly 91.9

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Creative Displays Now

MARCH 18, 2024

Word-of-mouth marketing or word-of-mouth advertising refers to your customers’ casual, organic conversations about your products, services or brand. Boosted Trust and Credibility Word-of-mouth marketing relies on informal chats between people who know each other or user-generated content consumers share.

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Hunton Andrews Kurth

MAY 12, 2022

First, be careful what you say in the press, in interviews, and in documents or tags that accompany your goods. Second, when advertising on social media, be careful about posting hashtags or other identifying branding without a “look for” statement. Then you know it’s a genuine [insert product or brand name]!”

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