Hunton Andrews Kurth

AUGUST 23, 2022

The Children’s Advertising Review Unit of BBB National Programs (CARU) has issued two recommendations this summer addressing negative social stereotypes in children’s advertising. Advertising should not portray or encourage negative social stereotyping, prejudice, or discrimination.”

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Trade Show Booth Companies - Trade Group

AUGUST 30, 2023

When it comes to getting noticed in the digital landscape, paid search and paid social Advertising have become go-to strategies. This detailed guide will explore the disparities between these two advertising methods, enabling you to make intelligent decisions for your marketing campaigns. What is Paid Social Advertising?

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Inside Retail

NOVEMBER 25, 2021

We need to keep informed of any developments and improvements on the main platforms in the hope we can rejoin in future, whilst at the same time making best use of the remaining channels and developing our own communications and outreach. IR: Do you plan to increase your paid advertising on other channels?

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Inside Retail

APRIL 17, 2024

Clorox advertised that its Glad Kitchen Tidy Bags and Garbage Bags were made of 50 per cent plastic collected from the ocean or sea. However, the ACCC found that the plastic was collected from communities in Indonesia up to 50 km from a shoreline.

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Retail Times

APRIL 26, 2024

The partnership is based on Nano’s […] If you want more information Retail Times get in touch! The partnership will enable Nano to bolster its identity-free Intent Personas, combining Circana ProScores™ data with sophisticated modeling techniques to allow areas of opportunity to be identified in a privacy-friendly way.

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Retail Times

MAY 31, 2023

Aston Manor Cider has announced the return of its highly successful advertising campaign, Straight Outta Crumpton, to screens this summer. Back on screens for a second year in a row, the hugely popular […] If you want more information Retail Times get in touch!

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Retail Times

NOVEMBER 9, 2023

Waitrose has partnered with CitrusAd, a leading retail media technology company, to roll out relevant, targeted advertising across Waitrose.com. The move replaces static advertising – where all customers were served the […] If you want more information Retail Times get in touch!

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Talking Retail

NOVEMBER 18, 2022

A trade group of alcohol producers has criticised Scottish proposals to restrict advertising as “entirely disproportionate”. The Portman Group, whose aim is to promote responsible drinking and put forward the industry angle on alcohol issues, said the Scottish government proposals would “inhibit consumers’ ability to make informed choices”.

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Eye on ESG

APRIL 7, 2022

“Greenwashing” – that is, environmental claims that are not fully or properly substantiated, or that contain false information, omit critical information, are exaggerated or are presented in an unclear, ambiguous and/or inaccurate manner – continues to be a major focus of scrutiny across all sectors, and the advertising industry is no exception.

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Retail Times

MARCH 12, 2024

Kerrygold, the UK’s most frequently bought block butter brand¹, is to return to British TV screens this Spring as part of a major new advertising campaign that will run throughout 2024. Retail Times - Retail Times, the free online source for all retail sector news

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Contra

JULY 20, 2022

Transit Advertising refers to advertisements and marketing campaigns that may appear on trains, trams, taxis, buses, planes and other vehicles. With the rise of the internet and digital marketing, you could be forgiven for thinking that the impact of Transit Advertising was in decline. Transit Advertising & the Environment.

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Contra

AUGUST 9, 2021

Thanks to tech advances combined with the traditional benefits of real-world ads, OOH is even more powerful and a cornerstone of any marketing and advertising campaign. So what do you need to know about out of home advertising? What Is OOH Advertising . Why Is Out Of Home Advertising Important . We’ll cover it all here.

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Retail Times

JANUARY 3, 2024

Boots Opticians has launched a new advertising campaign themed around seeing ‘little details’ that could easily be missed without clear eyesight, and how being able to see even the smaller details in life can help to enhance everyday moments. Retail Times - Retail news, reports, analysis & comment

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Contra

NOVEMBER 18, 2021

2020 greatly disrupted outdoor advertising, however, OOH has shown tremendous progress since then. So, how have these unique circumstances shaped OOH advertising trends in 2021? This tech-driven smart advertisement will provide information key to out of home adverts to ensure that the target audience will interact with it.

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Contra

NOVEMBER 4, 2022

Whether or not these places change their usage or remain empty, one excellent way to make the most of this shift in main street habits is to invest into empty building advertising. This unique marketing ploy got a lot of media coverage and is a great example of empty office advertising.

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Inside Retail

JANUARY 30, 2023

It will also consider the role of other parties, including advertisers, marketers, brands and social media platforms in facilitating misconduct. There is an onus on both agencies and brands to research the regulations, which is difficult if information is limited and differs from source to source.”

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Inside Retail

OCTOBER 5, 2022

ASIC is concerned the advertising did not provide consumers with the full picture, that they could only use the interest-free payment method by applying for and using certain Latitude credit cards,” said Sarah Court, deputy chair at ASIC. Consumers have a right to make informed choices,” said Court.

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Inside Retail

JANUARY 28, 2024

Cookies are used by advertisers and analytics services to track your online behaviour across different sites, allowing them to deliver targeted ads or gather information about your browsing habits. Understanding the ramifications of this change on your advertising strategies, particularly in the context of retargeting ads, is crucial.

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Inside Retail

DECEMBER 13, 2023

Bedroom furniture supplier Emma Sleep and its subsidiaries are facing court proceedings for alleged misleading representations in the advertising of its products. Many of the retailer’s mattresses, bed frames, pillows and accessories were advertised online with a ‘strikethrough’ displaying a percentage discount.

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Retail Times

MAY 3, 2023

oday the nation’s favourite chocolate brand, Cadbury, is launching a campaign to un-advertise its highly anticipated limited edition Cadbury Twirl Mint bar.

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Inside Retail

FEBRUARY 5, 2024

Yet Amazon has a history of steering customers towards products that most benefit Amazon, either because they are more profitable or are backed by advertising dollars, according to the Federal Trade Commission’s pending 2023 antitrust lawsuit against Amazon. At least initially, Rufus doesn’t appear to be influenced by advertising.

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Inside Retail

APRIL 26, 2024

While the sudden grocery discounts have presumably been introduced to appease consumers during the allegations of price gouging, and ongoing inquiries by the Australian Competition and Consumer Commission (ACCC) and the Senate, some of the promotional materials to advertise the savings have left consumers and independent watchdog Choice confused.

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Inside Retail

NOVEMBER 8, 2021

There are implications for the advertising industry as it navigates new data privacy and compliance rules: Reliance on third-party cookies has been estimated to lead to a 36-per-cent decrease in measured and reported ROAS. The digital advertising industry is defined by change. Change brings new opportunities.

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Inside Retail

AUGUST 14, 2023

The monitors were advertised with a higher ‘strikethrough’ price, resulting in consumers paying more than if they had purchased the monitor as a standalone product in many cases. We took this action against Dell Australia because consumers rely on accurate information about prices and discounts to make purchasing decisions.”

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Creative Displays Now

APRIL 17, 2024

It advertises your products while concealing an otherwise unsightly display base. Offer product information: From pricing to product details, cardboard pallet skirts provide valuable information to motivate sales. Prioritize the information most crucial for a sale, and keep your messaging concise. What Is a Pallet Skirt?

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Retail Bound

MARCH 1, 2021

Advertising and public relations (PR) are important marketing tools; they help businesses to build brands and communicate with their targeted audiences. On the other hand, paid advertising (ie. Paid advertising involves incurring expenses in terms of set fees every time an online visitor clicks your ad on Google.

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Inside Retail

OCTOBER 4, 2022

The sweeps will commence during the coming weeks as part of the consumer watchdog’s compliance and enforcement priorities as it clamps down on deceptive advertising and marketing practices. “Misleading claims about products or services undermine consumer trust and confidence in the market.” Influencers in the spotlight.

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Retail Times

AUGUST 30, 2023

What do newcomers to retail media need to know so they can get their share of the spoils, asks Bernd Bube, CEO and founder of ADvendio Because retail media was essentially […] If you want more information Retail Times get in touch! Retail Times - Retail news, reports, analysis & comment

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Inside Retail

FEBRUARY 1, 2024

D’Loren, chairman and chief executive officer of Xcel, said in an interview with WWD that “[Orme] is going to change everything about the way people think about sharing information, brands and products over social media.”

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Retail Focus

DECEMBER 3, 2023

AI can be used to equip service professionals with the necessary information – in a timely manner – to provide more informed, data-powered solutions to complex human problems. Analysis is provided to the CUSAAS system and combined with additional external information to generate product suggestions.

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Hunton Andrews Kurth

FEBRUARY 21, 2024

In Davidson, a plaintiff sought injunctive relief against a manufacturer who had falsely advertised wet wipes as “flushable.” The Davidson court held thatthe plaintiff’s “inability to rely on the validity of the information advertised on the wipes despite her desire to purchase” them amounted to a “concrete informational injury.”The

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Inside Retail

DECEMBER 3, 2023

They are poised to anticipate information presented in engaging, visually captivating formats – a reflection of the predominantly visual online platforms that have moulded them. As the next wave of young e-shoppers, they will be hyper-informed and constantly connected.

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Inside Retail

AUGUST 10, 2023

The campaign enabled shoppers to virtually try on products and provided users with interactive lookbooks featuring video tutorials and other product information. We’re essentially bringing catalogue shopping to more of our verticals, with all of our advertisers able to upload product catalogues,” Laws said.

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Inside Retail

AUGUST 17, 2021

We work with a number of retail clients and have been monitoring the effect on our Facebook advertising campaigns closely. A lot of people thought advertisers would pull out of Facebook, but we have seen competition increase and a number of clients have put more spend towards campaigns with continuing success.

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Hunton Andrews Kurth

AUGUST 25, 2022

in the form of detailed analytics and targeted advertising), and for the benefit of other businesses, “without the knowledge or consent of the consumer.” in the form of detailed analytics and targeted advertising), and for the benefit of other businesses, “without the knowledge or consent of the consumer.”

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Retail Times

JUNE 14, 2023

Bernd Bube, founder and CEO of ADvendio, explores how the advent of media networks is redefining retailers’ advertising plays With eMarketer predicting that US digital advertising will be worth more than $52billion in 2023, McKinsey also estimates that 80% […] If you want more information Retail Times get in touch!

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Inside Retail

APRIL 23, 2023

In the second episode of our video series from Shopline, we discuss how artificial intelligence can be used to take the guesswork out of digital advertising, how common mistakes can have a negative impact on conversion and why connecting data in the backend is key. Firstly, it reduces the decision-making around how much to bid.

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