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TikTok versus Instagram: Who is dominating social commerce in 2022?

Inside Retail

MARCH 29, 2022

Millennials’ and Gen Z’s reliance on social media and willingness to make in-app purchases are fuelling wider adoption – and a sort of transformation. Social platforms aren’t just a place for product discovery anymore; they’re on the cusp of becoming full-funnel online marketplaces. But since roughly 91.9

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