Inside Retail

DECEMBER 7, 2023

In APAC, more than 90 per cent of advertisers in Singapore and Vietnam use click-to-message advertising. Click-to-WhatsApp advertising revenue continues to grow very quickly in particular and is already at a multibillion-dollar annual run-rate. Neary said traditional marketing funnels are undergoing a seismic shift.

Marketing 130

Marketing Advertising Social Media Engagement 130

Inside Retail

MARCH 29, 2022

Millennials’ and Gen Z’s reliance on social media and willingness to make in-app purchases are fuelling wider adoption – and a sort of transformation. Social platforms aren’t just a place for product discovery anymore; they’re on the cusp of becoming full-funnel online marketplaces. Instagram couldn’t do it without creators.

Social Media 130

Social Media Advertising Shopping Promotion 130

Inside Retail

SEPTEMBER 7, 2023

Value Many Australians might associate “made in China” with cheap price tags and low quality. However, Temu’s consumers are beginning to view it as offering affordable products that do not necessarily compromise on quality. Gamified advertising hinges on two core elements: challenge and reward.

Advertising 130

Advertising Promotion Strategy Consumer 130

Hunton Andrews Kurth

MAY 12, 2022

First, be careful what you say in the press, in interviews, and in documents or tags that accompany your goods. Second, when advertising on social media, be careful about posting hashtags or other identifying branding without a “look for” statement. Then you know it’s a genuine [insert product or brand name]!”

Advertising 106

Advertising Social Media Consumer Fashion 106

Retail Times

APRIL 6, 2021

Whether it’s curbside pick up, cause based marketing, or social shopping — the way retailers are doing business is rapidly evolving. E-commerce sites optimizing for mobile use and leveraging social media shopping not only boosts revenue, it also creates brand loyalty and a convenient shopping experience.

Shopping 104

Shopping Consumer Social Media Strategy 104