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Why Amazon challenger Temu is so addictive to shoppers

Inside Retail

SEPTEMBER 7, 2023

Value Many Australians might associate “made in China” with cheap price tags and low quality. In the first month after its launch in the US, Temu invested some US$200 million in advertising and planned a US$2 billion budget for the year. Gamified advertising hinges on two core elements: challenge and reward.

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Beware the Wolf in Sheep’s Clothing: FTC Takes Action Against Apparel Retailer Who Bragged He Could Rip Off Consumers by Ripping Out Made in China Tags

Hunton Andrews Kurth

MAY 16, 2022

The FTC continues its pursuit of deceptive Made in USA claims, this time with allegations that company Lions Not Sheep and its owner, Sean Whalen, marketed apparel as being “Made in USA,” “Made in America,” “100% AMERICAN MADE,” and “BEST DAMN AMERICAN MADE GEAR ON THE PLANET” when in fact the products were made in China.

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Why Amazon challenger Temu is so addictive to shoppers

Beware the Wolf in Sheep’s Clothing: FTC Takes Action Against Apparel Retailer Who Bragged He Could Rip Off Consumers by Ripping Out Made in China Tags

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