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“Traditional marketing is undergoing a seismic shift”: Meta’s APAC’s VP

Inside Retail

DECEMBER 7, 2023

In APAC, more than 90 per cent of advertisers in Singapore and Vietnam use click-to-message advertising. Click-to-WhatsApp advertising revenue continues to grow very quickly in particular and is already at a multibillion-dollar annual run-rate.

Marketing 130
Marketing Advertising Social Media Engagement 130
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Why Amazon challenger Temu is so addictive to shoppers

Inside Retail

SEPTEMBER 7, 2023

At the time of publishing this article, Temu was the most popular free iPhone app in the US, United Kingdom, Australia and Germany. Value Many Australians might associate “made in China” with cheap price tags and low quality. Gamified advertising hinges on two core elements: challenge and reward.

Advertising 130
Advertising Promotion Strategy Consumer 130
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