Inside Retail

DECEMBER 7, 2023

In APAC, more than 90 per cent of advertisers in Singapore and Vietnam use click-to-message advertising. Click-to-WhatsApp advertising revenue continues to grow very quickly in particular and is already at a multibillion-dollar annual run-rate. Neary said traditional marketing funnels are undergoing a seismic shift.

Marketing 130

Marketing Advertising Social Media Engagement 130

Inside Retail

MARCH 29, 2022

Millennials’ and Gen Z’s reliance on social media and willingness to make in-app purchases are fuelling wider adoption – and a sort of transformation. Social platforms aren’t just a place for product discovery anymore; they’re on the cusp of becoming full-funnel online marketplaces. But since roughly 91.9

Social Media 130

Social Media Advertising Shopping Promotion 130

Inside Retail

SEPTEMBER 7, 2023

Value Many Australians might associate “made in China” with cheap price tags and low quality. In the first month after its launch in the US, Temu invested some US$200 million in advertising and planned a US$2 billion budget for the year. Gamified advertising hinges on two core elements: challenge and reward.

Advertising 130

Advertising Promotion Strategy Consumer 130

Hunton Andrews Kurth

NOVEMBER 21, 2023

Last week, the FTC sent high profile warning letters to two trade associations, the American Beverage Association (AmeriBev) and the Canadian Sugar Institute, and 12 registered dieticians regarding inadequate disclosures in the dieticians’ social media posts.

Advertising 90

Advertising Consumer Social Media Line 90

Creative Displays Now

MARCH 18, 2024

Word-of-mouth marketing or word-of-mouth advertising refers to your customers’ casual, organic conversations about your products, services or brand. Boosted Trust and Credibility Word-of-mouth marketing relies on informal chats between people who know each other or user-generated content consumers share.

Retail Marketing 52

Retail Marketing Marketing Social Media Display 52

Hunton Andrews Kurth

MAY 12, 2022

First, be careful what you say in the press, in interviews, and in documents or tags that accompany your goods. Second, when advertising on social media, be careful about posting hashtags or other identifying branding without a “look for” statement. Then you know it’s a genuine [insert product or brand name]!”

Advertising 106

Advertising Social Media Consumer Fashion 106

Retail Times

APRIL 6, 2021

As consumers settled into their ability to shop from the couch, trends like shopping directly from Instagram posts took hold and social media is now much more than a social platform — it is part of a retail experience. ” In every example of innovation, measures must be taken to secure this information.

Shopping 104

Shopping Consumer Social Media Strategy 104