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Boots launches its biggest healthcare campaign with light-hearted episodic adverts

Retail Times

Boots has launched a new healthcare advertising campaign to encourage people to think of Boots first when it comes to their health. Each episode takes a light-hearted approach to storytelling. The second film, ‘Pipe Down’, shows a wife who becomes the casualty of her […] If you want more information Retail Times get in touch!

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How to build a bricks-and-mortar store that attracts and retains customers

Inside Retail

Use exterior lighting if possible and clearly signal when the store is open and ready for customers. You can also use this area for sanitiser, welcome signage and information, and product displays. Even in a small store, use signage and information to help customers find and select products. Don’t waste this opportunity.

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The Decline of Main Street & Empty Store Advertising

Contra

Whether or not these places change their usage or remain empty, one excellent way to make the most of this shift in main street habits is to invest into empty building advertising. This unique marketing ploy got a lot of media coverage and is a great example of empty office advertising.

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Behind Abercrombie & Fitch Co’s record results lies a decade-long reinvention

Inside Retail

Its popularity was built upon a “cooler-than-thou” image that included highly sexualised but popular advertising, high prices and limited size ranges. The corporation also closed underperforming stores and redesigned its remaining stores, which featured dark wood paneling and dim lighting, to be smaller, more intimate, and brightly lit.

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Why Amazon challenger Temu is so addictive to shoppers

Inside Retail

In the first month after its launch in the US, Temu invested some US$200 million in advertising and planned a US$2 billion budget for the year. Gamified advertising hinges on two core elements: challenge and reward. Also, in light of Temu’s gamified advertising strategy, consumers ought to temper their enthusiasm for rewards.

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How AI could help solve the disconnect between online and offline retail

Inside Retail

A recent global study conducted by the IBM Institute for Business Value sheds light on the escalating discontent among consumers with traditional shopping experiences, both in-store and online. In an era marked by rapid technological advancements and economic uncertainties, the retail landscape finds itself at a critical crossroads.

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VMSD Accepting ‘Look Book’ Submissions

VMS

VMSD is now accepting submissions to its annual January/February 2022 “Look Book” issue, featuring a range of the latest and greatest retail products – from lighting to materials to mannequins to signage/graphics, and much more. You can submit your information by clicking here. Send us your products today for editorial consideration!