Remove Advertising Remove Gifts Remove Management Remove Promotion
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Opinion: Say hello to the new face of beauty retail

Inside Retail

‘Small Gestures’ is a feature that allows TikTok users in the US to send promotional gifts and treats to their contacts. The idea was inspired by a social gifting ritual popularly practiced in China and is intended to help users feel connected with friends and family during the pandemic.

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How to ensure Black Friday doesn’t become the nightmare before Christmas

Inside Retail

When is it too early to advertise Christmas products in store? We’ve also noticed an increase in advertising for big sale events including Black Friday, Cyber Monday, Click Frenzy, and even Afterpay Day. Yet promoting and stocking products earlier just leads consumers to start searching earlier, and so the cycle perpetuates.

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Bunnings axes the catalogue, but has it made a huge mistake?

Inside Retail

In July, Bunnings management flagged to hardware, gardening and tool suppliers that it had been rethinking its marketing mix — last week, merchandise director Jen Tucker confirmed the print catalogue as we know it was no more.

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“We’re ready”: Menswear brand Yd launches dressed-up store concept

Inside Retail

Simultaneously, Yd has launched a Willy Wonka-esque promotion that will see over 100 suits given away to customers who locate golden tickets in stores, as well as via outdoor advertising.

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The Best Christmas Out-of-Home & Visual Merchandising Examples

Contra

The Christmas season is a spectacle of merriment and marketing genius, where out-of-home (OOH) & visual merchandising adverts become more than mere promotions—they transform into pieces of urban artistry that capture the essence of the holidays.

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How to Create a Profitable Trade Show Program

Trade Show Booth Companies - Trade Group

You probably have a good sense of the trends in your marketplace, but if you’re new to the company or want to make sure everyone is aligned with the same goals, then interviewing internal sales, marketing and product management is a good idea. Pick promotional products your prospects want. What was the last gift you remember receiving?

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Content is (Still) King

Retailing Insight

L et’s face it, the past several years have been challenging for retail owners and managers of bookstores, mind-body-spirit boutiques, gift stores, and most retail businesses. Shoppers love lists and enjoy being referred to gift suggestions rather than trying to generate their own gift ideas.