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Australia’s retail sales growth can’t last. Here’s how to prepare for it

Inside Retail

The latest retail sales figures are really quite incredible. According to the Bureau of Statistics (ABS), retail sales rose by 0.6 But clothing, footwear and accessories are up 2 per cent, food retailers are up 1 per cent while cafes and restaurants are also enjoying a 1.3 per cent bump.

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How Product Videos Help Grow Retail Sales

Retail Bound

As the world becomes increasingly digital, product videos have become an essential tool for product manufacturers looking to increase their sales in retail. Not only do they provide a visually engaging way to showcase products, but they also help to build trust and credibility with potential customers.

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A new twist on privacy: planning for a post-cookie world

Inside Retail

There are implications for the advertising industry as it navigates new data privacy and compliance rules: Reliance on third-party cookies has been estimated to lead to a 36-per-cent decrease in measured and reported ROAS. The digital advertising industry is defined by change. Change brings new opportunities.

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The pros of going personal: Here’s what brands can learn from Amazon

Inside Retail

Amazon’s advertising revenues are forecast to reach $30 billion this financial year, close to 6 per cent of its retail sales, and many multiples beyond that of most traditional retailers. Amazon’s advertising success. As with any retailer, Amazon’s model is based on giving FMCG brands access to its customers.

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Why smart retailers are preparing to be ‘on sale’ this Christmas

Inside Retail

Last year, Black Friday sales saw November retail figures up by 1.4 Then along came December and retail sales took a dive of 3.9 Australian Retailers Association CEO Paul Zahra has already warned retailers to “anticipate a bargain-driven Christmas shopper” and that “overall Christmas spending is in decline.”

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How to Streamline the Retail Customer Journey

Creative Displays Now

Even with the number of people shopping online, 85% of all retail sales still happen in brick-and-mortar stores. When you engage in cross-channel marketing, your company can: Increase digital and in-store sales. Stay ahead of the competition. Create the best customer experience.

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Netflix plans to build brands that span far beyond streaming

Inside Retail

It is racing to build a lower-cost, advertising-supported version of the service, which it once vowed never to do. Netflix would reap royalties of about $50 million to $75 million from those sales, plus free advertising from merchandise. “But those are not built overnight.”.

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