This site uses cookies to improve your experience. By viewing our content, you are accepting the use of cookies. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country we will assume you are from the United States. View our privacy policy and terms of use.

Remove tag exclusions
Remove Advertising Remove Engagement Remove Form Related Topics
Social Media Target Market Customer Engagement Promotion Strategy Customer Retention Marketing Consumer Perspective Tailored More Related Topics >
article thumbnail

“Traditional marketing is undergoing a seismic shift”: Meta’s APAC’s VP

Inside Retail

DECEMBER 7, 2023

In an exclusive interview with Dan Neary, Meta’s vice president for the Asia Pacific region, we delved into the company’s strategic focus on the APAC market, a key driver of its global growth. In APAC, more than 90 per cent of advertisers in Singapore and Vietnam use click-to-message advertising.

Marketing 130
Marketing Advertising Social Media Engagement 130
article thumbnail

Why Amazon challenger Temu is so addictive to shoppers

Inside Retail

SEPTEMBER 7, 2023

Value Many Australians might associate “made in China” with cheap price tags and low quality. In the first month after its launch in the US, Temu invested some US$200 million in advertising and planned a US$2 billion budget for the year. Gamified advertising hinges on two core elements: challenge and reward.

Advertising 130
Advertising Promotion Strategy Consumer 130
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

 

Stay Connected

Join 13,000+ Insiders by signing up for our newsletter

About
Webinars
About
Editions
Webinars
Editions
Topics
Powered by Aggregage | Terms and Conditions | Your California Rights and Privacy Policy
© Aggregage 2024