Inside Retail

APRIL 16, 2024

TikTok Shop launched last September and allows brands and creators to showcase and sell products directly on TikTok, through a suite of in-app shopping touchpoints, which has proven to be highly successful for TikTok and retail brands alike. Last year, YouTube launched its first dedicated “shopping channel” in South Korea. billion.

Shopping 130

Shopping Perspective Engagement Advertising 130

Inside Retail

DECEMBER 7, 2023

Neary went on to say that video is a large part of how people are engaging on Meta’s platform and it is the fastest growing format in the APAC marketplace. In APAC, more than 90 per cent of advertisers in Singapore and Vietnam use click-to-message advertising.

Marketing 130

Marketing Advertising Social Media Engagement 130

Inside Retail

SEPTEMBER 7, 2023

Value Many Australians might associate “made in China” with cheap price tags and low quality. In the first month after its launch in the US, Temu invested some US$200 million in advertising and planned a US$2 billion budget for the year. Gamified advertising hinges on two core elements: challenge and reward.

Advertising 130

Advertising Promotion Strategy Consumer 130

Inside Retail

FEBRUARY 20, 2023

It’s easy for me to say brands need to use data to offer better personalisation, but pulling that off can get complex. Martech – connecting brands to customers Martech is becoming a common term, but it isn’t always used consistently. Amazon’s definition covers the advertising function, but not the other pieces.

Marketing 130

Marketing Advertising Other Consumer 130