Frank Mayer

MAY 14, 2021

There was a time when experiential merchandising displays broke the mold with simple video loops or motion sensors prompting audio call-to-actions. Building on the groundwork of these features, many of today’s interactive retail displays go even further with original ideas to showcase and demo products.

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Inside Retail

JUNE 30, 2022

A recent webinar tackled these and other questions with insights from Jeremy Krause, chief innovation and disruption officer at Global Retail Brands, Halie Adams, senior product marketing manager at BigCommerce, and Mathew Hosking, head of commercial ANZ at Klarna. Get the fundamentals right. Build brand awareness.

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Retail Focus

MARCH 28, 2023

They relied on advertising, word of mouth and their own product experience in making purchasing decisions. Customers generally purchased mass-produced products designed for a wide range of consumers, instead of products tailored to their needs and preferences. They had limited access to product information.

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Trade Show Booth Companies - Trade Group

FEBRUARY 15, 2024

Marketers excel at coming up with fun, outside-the-box ideas. For many, this freedom to brainstorm and, admittedly, be a little silly, is the main perk of being in marketing. Advertising pioneer, Claude Hopkin’s in his autobiography, My Life in Advertising , puts it bluntly: “We must never judge humanity by ourselves.

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RetailMinded

OCTOBER 1, 2023

In this era of the “Retail Renaissance,” independent retailers are in a prime position to carve their niche in the market through innovative marketing ideas and concepts. Research shows that 75% of businesses increased their credibility and trust by harnessing digital marketing techniques. Let’s hop in!

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RetailMinded

DECEMBER 2, 2021

If you incorporate a reliable delivery strategy and display it on your website in a way that’s easy to understand, you’re less likely to lose customers. With internet sales peaking at over 37% of all national retail sales last January, there’s still a huge online market to seize. Listen To The Experts.

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Inside Retail

DECEMBER 5, 2023

There were lifts, giant displays, and a seemingly endless array of foods in the cafeteria. But after seeing the display, Gen explained, “We’d go to the bakery or go to the art gallery or something as well.” While each interview inevitably delivers new insights, they also display notable consistencies.

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Retail Bound

FEBRUARY 29, 2024

Beginning with idea generation and market research to identify market gaps, companies go through multiple stages of product development before launching the product. Research phase Before diving into ideation, it’s essential to grasp market demand.

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Ultra Flex

DECEMBER 23, 2020

We have multiple media solutions, tailored for your unique environment. Use Window Displays Wisely. Window displays can promote a brand, create design, invite customers inside, and set the stage for an experience that will keep patrons coming back for more. Look at these show-stopping window displays: ‘Where Do I Sit?’.

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RetailMinded

OCTOBER 22, 2020

Matching work t-shirts display brand appeal and team spirit for the company and its workers. Great Form of Advertising. Vibrant colors, unique font styles, catchy phrases, and terms, it’s all the perfect form of advertising. Displays Commitment to the Company. Strengthens Equality Among Team Members.

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Design Wanted

SEPTEMBER 3, 2021

Instead, the 2021 edition will address the post-pandemic market with more conscious consumers and a wider digitalization of the industry , which includes Salone del Mobile newly launched digital platform. Access via the digital world is a welcome development. The evolution of Patrizia Garganti.

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Inside Retail

AUGUST 25, 2022

With 75 per cent of its customers being female, and 85 per cent of its revenue coming from the app, Zalora is heavily reliant on this component of their marketing mix and its high ratings of 4.8 make it one the best rated apps in terms of user experience in the marketplace.

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Nahanco

DECEMBER 7, 2020

I found this excerpt from Professor Robert Hoskins, a professor of display and exhibit at the Fashion Institute of Technology in Manhattan. The turn of the century saw an influx of hanger designs as high-end stores began using hangers to display their fashions (at the time, these new garment holders were called “shoulders”).

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Contra

AUGUST 9, 2021

Thanks to tech advances combined with the traditional benefits of real-world ads, OOH is even more powerful and a cornerstone of any marketing and advertising campaign. So what do you need to know about out of home advertising? What Is OOH Advertising . Why Is Out Of Home Advertising Important .

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Barber Design

MARCH 16, 2017

Social Marketing for Social Engagement. Social media marketing is flourishing. More and more retailers have cottoned onto the fact that Facebook, Twitter and Instagram posts make it much easier to display and attract attention to their products than other more complex online platforms. Create engaging content.

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Retail Focus

SEPTEMBER 6, 2023

With careful planning, precise timing, spellbinding storefront decor, and tailored advertising, your initial launch could pave the way for your immense success in the retail industry. Imagine launching during a local farmers market, street fair, or before major holidays like Christmas. Sounds like a big task? Don’t worry!

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Retail Focus

DECEMBER 8, 2021

Scott Pickus, marketing manager at Dynascan Technology, says: “After more than a year of lockdowns and limited access to stores, retailers are inevitably feeling the pressure to restore traffic inside their physical locations. We do see a sustained demand for window displays in retail. Good content is always key.

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