Smarter data: Reach high-propensity shoppers and deliver optimal digital impact
Inside Retail
DECEMBER 3, 2023
So are marketers. By targeting this audience with tailored marketing messages, you can increase the likelihood of conversion and achieve a higher ROI. This means that advertising spend is more likely to result in a positive ROI. For example, we worked with a US confectionery brand wanting to optimise TV advertising.
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