Advertising Customer Engagement Marketing Social Media 
Inside Retail
JANUARY 12, 2023
Social commerce – shopping on social media platforms – is expected to reach US$1.2 McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. All of which is to underscore that social commerce is big, and growing exponentially. trillion ($1.9
Creative Displays Now
MARCH 4, 2024
What Is Retail Advertising? Retail marketing, or retail advertising, includes various tactics to spread awareness to your target audience and increase sales — from old favorites to newly launched goods. There are three primary types of retail marketing. Engage online with your audience.
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Retail Focus
JUNE 22, 2023
Consumer demands for curated ads from trusted brands is prompting retailers to tap retail media opportunities and open up new revenue streams from monetising their first party audiences, according to the latest research from ADvendio , the leading omnichannel advertising solution provider.
Retail Bound
APRIL 2, 2024
This includes researching the market demand for your product, understanding your target audience, and analyzing the competition. By doing this research, you’ll gain valuable insights into the potential success of your product and how to position it in the market. So make sure to prioritize this aspect of your business.
Inside Retail
APRIL 27, 2022
To help retailers navigate the new realities of the customer journey while the fight for fresh customers picks up speed, Inside Retail has joined forces with multi-channel, multi-carrier e-commerce shipping solution provider ShipStation to release a new report on customer behaviour entitled Casting the Net.
Retail Bound
NOVEMBER 7, 2023
WHERE TO ALLOCATE PR FUNDS Many companies seem to place PR within their marketing department budgets. Does your reason for running a PR campaign align more closely with your marketing department’s objectives or your executive team’s objectives? Other companies see PR as more of an executive department expense.
Creative Displays Now
JULY 18, 2023
Selling a product or products requires creating a cohesive marketing strategy. Some of the most crucial parts of this strategy include visual merchandising and crafting a compelling brand experience as part of your overall marketing technique. How you choose to advertise your product reflects your brand’s values and identity.
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