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How brands can capitalise on Pinterest’s push to make everything shoppable

Inside Retail

Pinterest uses a combination of machine learning and human curation to offer tailored recommendations and search results based on the interests of users. We’re essentially bringing catalogue shopping to more of our verticals, with all of our advertisers able to upload product catalogues,” Laws said.

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Deep dive: What social commerce looks like around the world

Inside Retail

Beyond just ‘buy now’ buttons, these include customisable Facebook and Instagram shops, peer-to-peer marketplaces, curated shopping lists such as on Pinterest, livestreamed events, and shoppable AR filters such as shoppable lenses on Snapchat. . TikTok Shop is currently available in the UK and a number of Southeast Asian markets.

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Welcome to the new customer experience

Inside Retail

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. A unified front has to span the entire customer journey.

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Burger King’s innovative strategy: viral menus and limited collectibles

Inside Retail

The secret recipe In Ng’s opinion, the secret to creating a successful fast-food marketing campaign is combining interactive strategies with a compelling brand story that ensures the brand is top of mind for everyone. “At By staying attentive to consumer preferences, we can continue to thrive in this ever-changing market,” she concluded.

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Zalora CEO: “We’ve only scratched the surface in the world of fashion”

Inside Retail

With 75 per cent of its customers being female, and 85 per cent of its revenue coming from the app, Zalora is heavily reliant on this component of their marketing mix and its high ratings of 4.8 There are no right and wrongs here, but we are always studying things finely to make sure our curation is on the right track.”.

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How retailers are racing to meet the needs of older online shoppers

Inside Retail

The team is also working with vendors to ensure product images and advertising reflect its target audience – like the national TVC and print campaign starring comedian Jean Kittson that Starts at 60 itself is rolling out in conjunction with the launch of its online retail offer. A race to reach baby boomers. Font size and payment options.

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Discover Patrizia Garganti’s luxury lighting at Supersalone with Camilla Bellini and Daniela Zuccotti

Design Wanted

When curator Stefano Boeri set out his vision for Salone del Mobile after several delays, we knew that Milan’s annual invitation to discover the latest in design would look a little different. So, I believe this is an opportunity to send a strong message of presence and an opportunity to create content and images to convey online.”.

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