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Mosaic Brands faces court for failing to deliver online orders on time

Inside Retail

Mosaic Brands is facing legal action for allegedly breaching the Australian Consumer Law by failing to deliver “several hundred thousand products” to its customers within advertised timeframes.

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Why short-term data alone won’t cut it for retailers in 2024

Inside Retail

A decade ago, the advertising and marketing sector was taken to task by Peter Field and Les Binet. At the time of publication, many brands were prioritising short-term metrics and missing out on the results of advertising campaigns which research showed develop over time. The book sent shockwaves through the industry. billion and $1.6

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SDA launches ad campaign to support minimum wage boost

Inside Retail

SDA, the trade union representing shop and warehouse workers, has launched an advertising campaign calling on the government to boost the minimum wage on July 1. . per cent economic growth in the year to December, contrasting with a negative 6 per cent prediction by the Reserve Bank. “If

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The key to cracking Gen Z? Hire them: Monday Haircare founder Jaimee Lupton

Inside Retail

A lot of brand’s advertising on TikTok is contrived: “It’s come straight out of a boardroom strategy meeting, and likely without any Gen Z people with a seat at the table,” Lupton said. There’s no tried and tested strategy, we’re just learning through osmosis, firing bullets and whatever works we put a cannonball behind it,” Lupton said.

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Harnessing Pallet Skirts for Club Store Success

Creative Displays Now

It advertises your products while concealing an otherwise unsightly display base. Large-format advertising: Printed pallet skirts are similar to billboards, providing a large-scale advertising format. Accelerated product sales: The combination of effective product placement and attractive advertising helps to boost sales.

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Apple forecasts faster sales growth, despite glum economy

Inside Retail

By contrast, the overall global smartphone market dropped 9 per cent during the just-ended quarter, according to Canalys data. The slumping economy is hurting sales of advertising, accessories and home products, Apple’s Maestri said in an interview, calling the units “pockets of weakness.”.

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Gucci Garden: The rise of gaming in fashion storytelling

Inside Retail

That is in stark contrast to the estimated eight-second attention span people have for advertising (according to a recent study from Microsoft). It is certainly not unusual for Zara to explore alternative marketing methods; as one of the biggest clothing brands in the world, Zara hasn’t spent a dime on TV or billboard advertising.

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