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Harnessing Pallet Skirts for Club Store Success

Creative Displays Now

Learn how leveraging a unique pallet skirt display helps to boost your sales. It advertises your products while concealing an otherwise unsightly display base. Why Do Pallet Displays Work So Well in Club Stores? Customers are more likely to see these displays, even from the other end of the aisle.

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What Is Out Of Home Advertising – OOH Explained

Contra

Thanks to tech advances combined with the traditional benefits of real-world ads, OOH is even more powerful and a cornerstone of any marketing and advertising campaign. So what do you need to know about out of home advertising? What Is OOH Advertising . Why Is Out Of Home Advertising Important . We’ll cover it all here.

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Retailers are losing tens of millions by undervaluing their retail media assets

Inside Retail

Sonder audits and values owned media which quantifies the size of the prize, creating benchmark-based advertising rate cards for every type of retail media channel imaginable. So it has become a bit like a tax the supplier brand pays to feature in parts of the retailer’s advertising, but it’s not always tracked or monitored.”

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Bankrupt beauty: Lessons from Revlon’s supply chain failures

Inside Retail

In 1970, it was the first American cosmetics company to feature an African American model, icon Naomi Sims, in their advertising. When business was booming, Revlon’s strategy was to expand sales through mass market department stores, as well as buying expensive advertising. The democratisation of beauty.

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How Color Psychology Influences Retail Sales

Creative Displays Now

Using colors strategically in product displays or branding can evoke specific feelings to foster connections with your brand or products to drive purchases. A contrasting black against gold accents communicates luxury and exclusivity, while a mix of pastels can elicit nostalgia and softness.

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Common Retail Signage Mistakes to Avoid

Creative Displays Now

They will avoid reading a lot of information in an advertisement. Creating signage through a third party specializing in retail displays to help you avoid layman’s mistakes. You can also use sign slots or a dry-erase feature where the dates can be inserted each time the sign gets displayed. Too Much Information.

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The Best Christmas Out-of-Home & Visual Merchandising Examples

Contra

Christmas Visual Merchandising Examples Harvey Nichols – Christmas Window Winning Gold in the UK Graphic Awards , Harvey Nichols, the beacon of luxury retail, unveiled its 2022 festive window display with a flourish that captured the hearts of Christmas enthusiasts.