Remove Advertising Remove Consumer Remove Promotion Remove Retail Sales
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The pros of going personal: Here’s what brands can learn from Amazon

Inside Retail

Amazon’s advertising revenues are forecast to reach $30 billion this financial year, close to 6 per cent of its retail sales, and many multiples beyond that of most traditional retailers. Amazon’s advertising success. As with any retailer, Amazon’s model is based on giving FMCG brands access to its customers.

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How to ensure Black Friday doesn’t become the nightmare before Christmas

Inside Retail

When is it too early to advertise Christmas products in store? Yet even we have noticed that retailers appear to be decking the halls and increasing the play count for Mariah Carey’s ‘All I want for Christmas is You’, earlier each year. Consider this; last year retail sales in November rose 5.8%

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How to Streamline the Retail Customer Journey

Creative Displays Now

It helps brands leverage and scale communication channels to promote products and increase sales while focusing on customer needs and journeys. Even with the number of people shopping online, 85% of all retail sales still happen in brick-and-mortar stores. Stay ahead of the competition.

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What Is Visual Merchandising?

Creative Displays Now

From the moment consumers step foot in a store, they start making purchasing decisions based on what they see. It’s a crucial strategy to make your products stand out in a competitive retail space. This guide will explain visual merchandising and how to use it to promote your products. Visual Merchandising Explained.

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Using Temporary Displays in the Digital World

Creative Displays Now

As more aspects of sales go digital, you probably think about how you can stay ahead with marketing techniques and strategies that will work in the modern industry. Physical temporary displays are still beneficial for sales. Keep reading to learn about the value of using temporary vs. digital displays to promote your products.

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Here’s an in-depth look at the major retail sales events in Southeast Asia

Inside Retail

Meanwhile, the gross merchandise value (GMV) of Southeast Asia’s e-commerce market is expected to grow by a CAGR of 17 per cent from US$129 billion in 2022 to US$280 billion in 2027, and the number of digital consumers in the region is expected to grow to 370 million by the end of 2022. Lazada’s Birthday sale is another big draw.

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How Malaysian department store Pavilion is connecting with customers

Inside Retail

The retail industry in Malaysia has struggled during Covid, but shopping centre Pavilion in Kuala Lumpur has continued to find a way to reach consumers. Here, we chat with CEO of retail, Dato’ Joyce Yap, about the future of malls and how sector have evolved in the past year.