Inside Retail

JANUARY 12, 2023

Social commerce – shopping on social media platforms – is expected to reach US$1.2 McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. All of which is to underscore that social commerce is big, and growing exponentially. trillion ($1.9

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Inside Retail

APRIL 15, 2024

Knockoffs, fakes, replicas and imitations have long held a place in retail but dupes and their growing acceptability on TikTok have taken consumer behaviour to new heights. I think people appreciate a small business taking on the giants on social media,” said Sakr. “If

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Inside Retail

MAY 14, 2024

However, as unique as the brand name is, the company has taken an even more “metal” approach to marketing. From collaborations with beauty brands to tongue-in-cheek hashtags like #MurderYourThirst, Liquid Death has captured consumer attention in a way that few other brands, let alone those in the beverage category, have been able to.

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Inside Retail

SEPTEMBER 7, 2023

At the time of publishing this article, Temu was the most popular free iPhone app in the US, United Kingdom, Australia and Germany. It’s safe to say the platform has some winning strategies that keep consumers coming back. Value Many Australians might associate “made in China” with cheap price tags and low quality.

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