Inside Retail

APRIL 15, 2024

Knockoffs, fakes, replicas and imitations have long held a place in retail but dupes and their growing acceptability on TikTok have taken consumer behaviour to new heights. No product category appears to be safe with the existence of retailers dedicated to systematically ripping and profiting off popular designs, products and formulas.

Social Media 277

Social Media Consumer Advertising Design 277

Inside Retail

JULY 7, 2021

In fact, the forced acceleration of digitisation across the region means that Google, Temasek and Bain estimate that the e-commerce industry in the six largest Southeast Asian markets will reach approximately $172 billion in value by 2025. The largest cloud is the continual erosion in consumer trust and tolerance for digital advertising.

Social Media 230

Social Media Advertising Consumer Form 230

Inside Retail

MARCH 13, 2022

From July 1, under new guidelines from the Therapeutic Goods Administration (TGA), social media influencers will no longer be paid to promote health and beauty products using their own personal experience. Psychologist and founder of digital wellbeing website Digital Nutrition, Jocelyn Brewer, agrees. million people.

Beauty and Health 130

Beauty and Health Social Media Advertising Promotion 130

Inside Retail

MAY 22, 2023

During the past decade or more, the growing acceptance and use of sexual pleasure toys have led to them being stocked and marketed in more mainstream retail channels – both offline and online. The new pleasure toy range is just the beginning, we have plans to grow the whole sexual health and wellness category.”

Promotion 130

Promotion Perspective Advertising Social Media 130

RetailMinded

FEBRUARY 20, 2023

Contactless shopping, delivery, and curbside pickup — once a public health necessity — have now turned into conveniences many consumers regularly expect. Our tips for retail marketing will help you level up in 2023 for better sales and happier customers. This will ensure all parties are protected in case of a disagreement or confusion.

Retail Marketing 52

Retail Marketing Marketing Social Media Display 52

Hunton Andrews Kurth

MAY 12, 2022

Trade dress is a sub-category of trademarks traditionally reserved for product packaging. However, it can also include product design itself if the design elements claimed are distinctive and allow the consumer to recognize a single source as the producer or seller of the goods.

Advertising 106

Advertising Social Media Consumer Fashion 106

Hunton Andrews Kurth

OCTOBER 13, 2021

Today, the FTC announced it had sent “Notices of Penalty Offense” to over 700 businesses , including top consumer products companies, large retailers, tech platforms, media and gaming companies, and ad agencies, warning them against engaging in deceptive and unfair practices when it comes to using endorsements and testimonials in ads.

Advertising 98

Advertising Social Media Engagement Consumer 98