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Mmm, it’s the sweet smell of advertising success

Inside Retail

I’m seeing greater quantities of online advertising and – especially if they’re good ads – feel motivated to purchase. . If you work in retail you may be familiar with MMM as a concept, but chances are the finer points are still a bit murky. The post Mmm, it’s the sweet smell of advertising success appeared first on Inside Retail.

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Navigating the AI revolution: Retail experts weigh in on the state of affairs

Inside Retail

Nuanced perspectives According to Deepika Giri, associate vice president at IDC, at least 79 per cent of retail organisations believe that GenAI models that leverage their own business data will give them a significant advantage over competitors. We’re also seeing brands use this to drive hyper personalisation.

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How Hue’s Nicole Clay is making the beauty industry more inclusive

Inside Retail

For consumers, this lack of diversity can often be seen in the people advertising products through traditional channels. From a brand perspective, this process often leads interested shoppers away from retailers’ and brands’ e-commerce sites and slows down the shopping cycle. And thus, Hue was born.

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First impressions count: why cardboard packaging has a big future in retail

Inside Retail

Get it right, and it is effectively free advertising that money cannot buy.” Live streamers caught onto the concept and the product went viral on social media creating huge demand for the product. So this is an incredibly valuable opportunity to wow people. Abbe has multiple manufacturing facilities in Victoria and NSW.

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There’s no such thing as a perfect leader: Zalora’s Simone Cortini

Inside Retail

As chief platform officer at Zalora, Asia’s leading online fashion retailer , he is now based in Singapore, and responsible for developing the company’s suite of e-commerce products, including fulfilment solutions, data services, advertising platform and production services. Inside Retail : Tell me about your career journey.

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Factors That Affect the Retail Industry Nowadays

RetailMinded

When it comes to offline advertising, retail company owners still turn to us for quality store signage, say B2B signage experts at Front Signs , US sign making company. These methods of advertising have ultimately helped many companies to grow. For a retail business, it’s a kind of perspective that goes beyond demographics.

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Is 2023 the year AI will become part of every retailer’s why?

Inside Retail

For a more human perspective on issue, we asked real-life human and AI veteran, Brett Gronow, the founder and chairman of AI-powered personalisation company, Systema AI to weigh in. “AI AI should not be seen as an abstract concept designed to subjugate us. Unsurprisingly, personalisation was at the top of the list.