Inside Retail

JANUARY 21, 2022

In this article, I’ll share a bit more about the concepts and three ways to leverage searchandising on your site. Putting items in a certain order, developing appealing landing pages, or choosing particular products or brands to advertise are all examples of this. About the author : Jon Silvers is head of marketing for Search.io

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Inside Retail

JULY 25, 2023

Now that we’ve introduced this new choice into the market, we will listen and learn from the consumer’s response: Does the message resonate? Climate change is indifferent to customer preference – so we can’t base our approach to sustainable design on market consideration. Is the product compelling? What can we do better?”

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Inside Retail

MAY 19, 2024

The global market for natural and organic cosmetics is projected to reach US$37.44 per cent from 2024 to 2032, according to Zion Market Research. China is the brand’s top market, followed by Australia, Hong Kong and then Japan. So far this year, the brand is seeing double-digit growth in most markets, including China.

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Social Media Customer Retention Department Stores Concept 264

RetailMinded

OCTOBER 1, 2023

In this era of the “Retail Renaissance,” independent retailers are in a prime position to carve their niche in the market through innovative marketing ideas and concepts. Research shows that 75% of businesses increased their credibility and trust by harnessing digital marketing techniques. Let’s hop in!

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Inside Retail

OCTOBER 26, 2023

Digital retail media refers to the advertising space and audience data that retailers can make available to brands to run digital advertising campaigns. They can also make their audience data available to brands to run digital advertising campaigns on other websites and platforms.

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Inside Retail

JANUARY 21, 2024

The luxury market is categorised by its exclusivity, maintained through a combination of high price points, consciously limited product volumes, reputation and customer experience, amongst other factors. The renovation process took almost a full year to complete from concept drawings to opening the doors again for patrons.

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Inside Retail

JULY 12, 2021

Discount supermarket Aldi is making a push into convenience with the opening this week of a Corner Store concept in North Sydney. Reports of the new store concept circulated in May after the retailer submitted an application to North Sydney Council. Local concept grows in the UK.

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Retail Bound

FEBRUARY 29, 2024

Selling a product to retail involves numerous steps, spanning from idea conception and production to placing it on store shelves. Beginning with idea generation and market research to identify market gaps, companies go through multiple stages of product development before launching the product.

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Snap Retail

JUNE 10, 2021

When it comes to social marketing, most people confuse it with social media marketing. Social marketing isn’t social media marketing, such as marketing on Facebook, Instagram, Linkedin, etc. There are times where social media platforms will be used to spread social marketing campaigns.

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Contra

APRIL 11, 2023

What is Guerilla Marketing? Guerrilla marketing is a creative, unconventional, and minimal-cost marketing technique that uses imaginative tactics to promote a product or service. Guerilla marketing is most effective when used with the element of surprise, humour, or shock value to grab the attention of the audience.

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Retail Focus

JUNE 23, 2021

Dalziel & Pow developed a new strategic vision for Zürcher Kantonalbank in response to evolving customer needs and aspirations, the exponential growth of digital platforms and tools, and the changing attitudes towards traditional advertising and marketing channels. The design is flexible, open and welcoming.

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Inside Retail

JANUARY 28, 2024

Banana Republic was losing market share to brands that offered similar clothing lines that had a similar masstige appeal, including competitors like Abercrombie and Fitch and J. The new store concept, together with the rebrand and new collection, has positioned Banana Republic as a legacy fashion retailer instead of a generic mall brand.

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Inside Retail

APRIL 26, 2024

Key measures include a ban on advertising for cheap textiles and an environmental charge on low-cost items. Online consignment store ThredUp’s Resale Report found the global secondhand market is set to nearly double by 2027, reaching US$350 billion with the resale market growing three times faster than the apparel market.

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Inside Retail

JULY 7, 2021

In fact, the forced acceleration of digitisation across the region means that Google, Temasek and Bain estimate that the e-commerce industry in the six largest Southeast Asian markets will reach approximately $172 billion in value by 2025. The largest cloud is the continual erosion in consumer trust and tolerance for digital advertising.

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Trade Show Booth Companies - Trade Group

APRIL 9, 2024

This became an easier form of communication with this physical indication strategy. However, these small, modern advancements paved the way for various early forms of branding, including printed wrappers, signboards, and printed advertisements. This was thought of as the beginning of modern-day advertising.

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Inside Retail

FEBRUARY 8, 2024

So it’s vital to make that experience count,” explains Alexandria Jurcic, national marketing manager, at Australian corrugated cardboard and packaging specialist Abbe. “It Get it right, and it is effectively free advertising that money cannot buy.” So this is an incredibly valuable opportunity to wow people.

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Retail Focus

SEPTEMBER 28, 2022

Dalziel & Pow and Zürcher Kantonalbank have been working together to reimagine the ‘Banking Experience’, with the development of a new strategic vision in response to the evolving customer needs and aspirations, the growth of digital platforms and tools, and the decreasing relevance of traditional ‘sales-led’ advertising and marketing.

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Creative Displays Now

APRIL 17, 2024

It advertises your products while concealing an otherwise unsightly display base. Large-format advertising: Printed pallet skirts are similar to billboards, providing a large-scale advertising format. Accelerated product sales: The combination of effective product placement and attractive advertising helps to boost sales.

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Inside Retail

MARCH 3, 2024

The global market for Black haircare products was estimated at around $9.56 per cent, according to market research firm MarketResearch.biz. For consumers, this lack of diversity can often be seen in the people advertising products through traditional channels. billion in 2023 and is expected to grow to $15.34

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Trade Show Booth Companies - Trade Group

AUGUST 12, 2022

That’s how many mid-market, emerging brands navigating an overcrowded marketplace feel like. On a basic level, positioning is a strategy for being heard in a noisy world. However, that strategy is not simply turning up the volume. In the 70s, when positioning burst on the scene, advertisers and marketers shifted their language.

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Inside Retail

SEPTEMBER 20, 2023

But these days they have a new tool to rely on that takes away the guesswork: Experimentation shortens the time it takes to go to market and speeds the improvement process. That’s valuable intelligence for a company like Electrolux with sites in 70 markets. Now it has evolved into one of the leading CRO agencies globally.

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Creative Displays Now

JULY 18, 2023

Selling a product or products requires creating a cohesive marketing strategy. Some of the most crucial parts of this strategy include visual merchandising and crafting a compelling brand experience as part of your overall marketing technique. This is where visual storytelling comes in.

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Inside Retail

DECEMBER 1, 2022

As chief platform officer at Zalora, Asia’s leading online fashion retailer , he is now based in Singapore, and responsible for developing the company’s suite of e-commerce products, including fulfilment solutions, data services, advertising platform and production services. IR: What do you love about your job? Be data-driven.

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Fashion Advertising Management Concept 130

Inside Retail

SEPTEMBER 19, 2022

Not that long ago, walking into a carefully organised grocery market, hearing a pianist perform in the centre of a high-end department store, or having a retail associate help guide you represented a good retail customer experience. Customer expectations of engagement and experience in retail are changing equally quickly.

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Snap Retail

MARCH 11, 2021

If you’re currently re-evaluating your company’s marketing strategy, then you’re probably already familiar with terms like search engine optimization (SEO) and of course, social media. These should not be treated as two different aspects of a marketing campaign but rather two channels that go hand in hand.

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Inside Retail

FEBRUARY 26, 2024

From designing bespoke products to crafting targeted marketing campaigns, the potential applications of generative AI in retail are limitless. He said GenAI is being used to create content at new levels of speed for products, merchandising and advertising. We’re also seeing brands use this to drive hyper personalisation.

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Inside Retail

SEPTEMBER 14, 2022

2022 has been a busy year for Tumi, with a host of new product launches, a new global advertising campaign and several collaborations with famous celebrities all hitting the market in a bid to drive consumer demand for high-end luggage as the luxury travel industry starts picking up. The APAC market. The spirit of innovation.

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RetailMinded

MARCH 31, 2021

Even though this knowledge already gives you a way to focus your business identity and market niche, you must still consider your client base on a broad scale for this creates a better opportunity for success. These methods of advertising have ultimately helped many companies to grow. Technological Factors. Social Factors.

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Advertising Target Market Consumer Perspective 119

Inside Retail

JULY 25, 2023

Here, we speak with co-founder Chloe de Winter about the challenges of making size- and gender-inclusive products , navigating censorship on social media , and the importance of having fun with your brand and marketing. Chloe de Winter (in denim) co-founded Nala after finding a gap in the market. How have you approached this?

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Inside Retail

NOVEMBER 27, 2023

In the ever-evolving retail landscape, technology has swiftly moved from being a novelty to becoming the linchpin of both operational and customer-centric strategies. Generative AI for personalised marketing and product recommendations In an era when the consumer is king, personalisation isn’t merely a fancy feature but an expectation.

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Retail Focus

DECEMBER 8, 2021

Scott Pickus, marketing manager at Dynascan Technology, says: “After more than a year of lockdowns and limited access to stores, retailers are inevitably feeling the pressure to restore traffic inside their physical locations. One example of this in action is furniture retailer Ikea’s Vienna downtown concept.

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Inside Retail

OCTOBER 20, 2021

That goes from expense optimisation, to digital strategy, to products. With that strategy comes demand creation. We signed up with two new agencies in September as well, so we’re rolling out much more aggressive social media advertising and Google Shopping campaigns. And that’s really what it has been.

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VMS

JANUARY 30, 2022

Tenspace (Columbus, Ohio) offers digital native and direct-to-consumer brands, like sports apparel brand Rudis, a physical space to test store concepts and brand activations. Now, the same underlying concept is making its presence felt in retail – think of it as a pop-up shop on steroids. Advertisement. Advertisement.

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Retail Times

APRIL 6, 2021

Whether it’s curbside pick up, cause based marketing, or social shopping — the way retailers are doing business is rapidly evolving. Have a look and see if you can incorporate these into your retail strategy. This concept is also taking hold with other companies too. Cause based marketing. Social shopping.

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Retail Bound

APRIL 4, 2024

an Austin-based agency that does marketing, PR, copywriting, design, advertising, video production, retail and fulfillment for crowdfunding campaigns since 2010. the very first dedicated crowdfunding marketing agency ever created. This quarter, we are pleased to sit down with Jonathan Chaupin, the founder and CEO of Agency 2.0.

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Retail Bound

MAY 23, 2023

Use your packaging design to advertise your brand and product. Shelbi Sturges, Director of Design Strategy with PKG, works with clients to help them turn their CPG packaging ideas into finished products. You could be missing a market niche, or maybe you like certain fonts or colors you aren’t seeing out there.

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VMS

DECEMBER 1, 2022

Next Top Retail Concept,” facilitated by Jay Highland, EVP Creative, and Jody Wasbro, SVP Strategy & Experience Design, WD Partners, challenged attendees with recreating a modern-day vision for the now-defunct department store Lazarus in a timed creative sprint. Advertisement. Advertisement.

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