Inside Retail

MARCH 4, 2024

“Given this demographic’s consumption footprint is big and growing there is a call for brands to re-evaluate their marketing strategies; a critical starting point for brands to better diversify their marketing materials and strategies is to gain an intimate insight and understanding of their target audience,” Kopanidis told Inside Retail.

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Inside Retail

JULY 19, 2023

L’Oreal has named social media personality Kendall Jenner a global ambassador as part of its strategy to improve the brand’s image. Kendall Jenner will be the face of L’Oreal Paris’ beauty campaigns beginning in September.

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Inside Retail

MAY 9, 2021

With almost every business turning to digital as a result of the pandemic, lifestyle e-commerce platform Zalora had to rethink its strategy to stay competitive. Online penetration is growing but it also means every business is interested in growing so it means it gets more complicated since everybody’s going into it.

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Inside Retail

MAY 10, 2021

Makeup and beauty giant Sephora has smeared its once flawless reputation with an ugly shade of performative inclusion. While the inclusion of disability is rarely a bad thing, the problems begin when that particular business strategy is not thought through, poorly executed, and simply tokenistic. Visit: lisacox.co.

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Inside Retail

APRIL 22, 2021

From the increased market share of digitally native brands to decisions from companies like GlobeWest and Homebodii to dial up D2C strategies, shoppers are becoming increasingly accustomed to purchasing products directly from brands. And if the latest consumer behaviours are any indication, this trend is here to stay.

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Inside Retail

MAY 8, 2023

Technology is a huge part of our strategy, we’re always staying on trend, and at the forefront of trends – I think a lot of brands are just slow off the mark, and even when they’re trying to do it, there’s so much strategy that they’re looking at as to why and how to do certain things.” We want to hear what you think!

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Inside Retail

OCTOBER 27, 2021

Today, the cult beauty brand is globally recognised for its Pink Clay Mask, which proved wildly popular among beauty junkies on Instagram. MB & JH: With over a million followers across our social media pages, our social media strategy engages with customers and connects like-minded individuals. Take feedback constructively.

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Inside Retail

JUNE 6, 2022

Roblox gamers visiting Gucci Town can wander around a beautiful garden piazza and access various spaces. Success will come for those that understand the digital gaming space and genuinely see it as part of a larger vision and strategy. Its primary focus is on education and support in mental and physical health.

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Inside Retail

JUNE 27, 2021

In an effort to connect the beauty and gaming communities, Benefit Cosmetics is taking its 2020 Game Face campaign to the next level with the launch of a Twitch channel for female-identifying gamers. I hope to see more beauty brands tap into the gaming industry to support and highlight underrepresented talent.”.

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Inside Retail

OCTOBER 12, 2022

Shopee’s take rate mostly consists of transaction fees and advertising. The strategy, Li says, is to pull the horns in on burning cash for growth: “Our focus for the rest of the year remains very clear, which is to continue to improve efficiency by both deepening monetisation and optimising our cost structure.

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Inside Retail

JULY 26, 2022

For the 90-year-old beauty giant, the filing represents a final lifeline, as it attempts to rectify debt with creditors by borrowing over $370million. In 1970, it was the first American cosmetics company to feature an African American model, icon Naomi Sims, in their advertising. The democratisation of beauty.

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Inside Retail

DECEMBER 20, 2021

Chemist Warehouse has been accused of inflating product prices across the Black Friday weekend, signalling ‘savings’ which were actually higher than the standard prices advertised before and after the shopping event. off of recommended retail price), respectively.

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VMS

SEPTEMBER 30, 2021

Advertisement. More Shops-in-Shops: At a growing number of its locales, the retailer has introduced new specialty experiences, showcasing favorite products from such customer magnets as Apple, Disney and Ulta Beauty. Advertisement. Advertisement. That retailer is Target.”. PHOTO GALLERY (9 IMAGES). Courtesy of Target.

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Inside Retail

NOVEMBER 29, 2022

Thanks to the company’s concerted infrastructure investment strategy over the years, there are no longer too many South Koreans more than 10 kilometres from one of Coupang’s one hundred or so distribution centres, or unable to take advantage of its next-day delivery capability. The supply side, meanwhile, is a cut-throat business.

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Retailing Insight

NOVEMBER 14, 2023

Books abound about living in blue zones or adopting a blue zone lifestyle, and the internet is replete with supplements, nutritional advice, beauty and other kinds of products, body improvement programs, and more, all focused on increasing your life expectancy. and are in their late 70s.

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Inside Retail

SEPTEMBER 1, 2022

Her e-commerce strategy is also important, but the costs of advertising on social media platforms can be quite expensive in the long run. “There are interesting trends in Singapore, we have distributors bringing in niche perfume brands that can cost up to $700 SGD a bottle, and it gets snapped up quickly.

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Retail Prophet

DECEMBER 30, 2020

Episode 5: The Future of Beauty In A Post-Pandemic World. The Radical Strategy That Drove Nike’s Pandemic Success. As the coronavirus crisis deepens, companies are slashing advertising budgets but branding might just be the most important thing for brands and retailers. Episode 6: How Digital Will Transform Retail.

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Inside Retail

JULY 21, 2021

To engage the value-conscious consumer, it’s time to consider more effective marketing initiatives and strategies to win, through programs that offer acquisition, increased frequency, and long-term loyalty, like Cashrewards. We take wasted advertising spend and give it to the consumer. The benefits of paying only for performance.

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Inside Retail

JANUARY 11, 2024

Hardware retailer Bunnings enthusiastically joined in on the trend advertising these items as “cup holders” after an influx of Frank Green owners headed in-store. Frank Green now retails their own purpose-built car cup holder. Stanley introduced two new colours, cream and desert sage, in 2020.

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Inside Retail

SEPTEMBER 4, 2022

We [now] have the economies of scale, the reach of iconic brands like Marilyn Monroe, and can implement our customer strategies [across the world],” Godwin said. “We We have this real, global purpose and impact. I think we’ll do half a billion dollars this year, globally.

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