Advertising Beauty and Health Engagement Strategy 
Inside Retail
MARCH 4, 2024
“Given this demographic’s consumption footprint is big and growing there is a call for brands to re-evaluate their marketing strategies; a critical starting point for brands to better diversify their marketing materials and strategies is to gain an intimate insight and understanding of their target audience,” Kopanidis told Inside Retail.
Inside Retail
AUGUST 21, 2022
Global beauty and skincare retailer Sephora has announced it will relaunch one of its largest beauty events, Sephoria, Virtual House of Beauty. People who attend will be able to play games, learn about new beauty products, join masterclasses and connect with brand founders and Sephora experts.
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Inside Retail
JUNE 27, 2021
In an effort to connect the beauty and gaming communities, Benefit Cosmetics is taking its 2020 Game Face campaign to the next level with the launch of a Twitch channel for female-identifying gamers. I hope to see more beauty brands tap into the gaming industry to support and highlight underrepresented talent.”.
Inside Retail
OCTOBER 27, 2021
Today, the cult beauty brand is globally recognised for its Pink Clay Mask, which proved wildly popular among beauty junkies on Instagram. MB & JH: With over a million followers across our social media pages, our social media strategy engages with customers and connects like-minded individuals. Know your audience.
Inside Retail
JUNE 6, 2022
Roblox gamers visiting Gucci Town can wander around a beautiful garden piazza and access various spaces. million visits already, Gucci Town aims to be a “dynamic destination” and encourage engagement all year round through visitors playing, creating and dressing their Roblox avatar in digital Gucci gear. With more than 8.1
VMS
SEPTEMBER 30, 2021
Advertisement. And in remodeled stores, guests experience “top-to-bottom makeovers, including modern decor and fixtures, dynamic and engaging merchandise displays and specialty LED lighting to create a shopping experience that is warm, inviting and inspirational,” says Perdew. Advertisement. Advertisement.
Inside Retail
JULY 21, 2021
To engage the value-conscious consumer, it’s time to consider more effective marketing initiatives and strategies to win, through programs that offer acquisition, increased frequency, and long-term loyalty, like Cashrewards. We take wasted advertising spend and give it to the consumer. So far, Cashrewards has generated $2.5
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