Hunton Andrews Kurth

MAY 16, 2022

The FTC continues its pursuit of deceptive Made in USA claims, this time with allegations that company Lions Not Sheep and its owner, Sean Whalen, marketed apparel as being “Made in USA,” “Made in America,” “100% AMERICAN MADE,” and “BEST DAMN AMERICAN MADE GEAR ON THE PLANET” when in fact the products were made in China.

Apparel 98

Apparel Consumer Social Media Marketing 98

RetailMinded

FEBRUARY 20, 2023

Our tips for retail marketing will help you level up in 2023 for better sales and happier customers. adults reported buying or wanting to buy private label goods in apparel, pantry, personal care, and other categories. About 37% of people say they use contactless delivery more than they did pre-pandemic. Nearly 80% of U.S.

Retail Marketing 52

Retail Marketing Marketing Social Media Display 52

Inside Retail

FEBRUARY 5, 2023

They claim that more than 30,000 workers in eight factories that produce Adidas apparel are owed $11.7 We reached out to two experts to dissect this media fiasco and explore the bigger picture for brands, retailers and marketers in this day and age of misinformation. million in wages. According to Netto, Vamos has a point.

Social Media 130

Social Media Fashion Advertising Management 130

Inside Retail

JULY 4, 2023

That’s particularly true of the athletic footwear and apparel business in a growth market like China, where there are a lot of new entrants and the early movers are beginning to seriously sweat the competition. Nike, the market leader, is shrugging it off. Adidas, in its latest release, for the first quarter, reported an 11.9

Apparel 147

Apparel Social Media Marketing Advertising 147

Inside Retail

JULY 25, 2023

Launched in October 2022, Nala is an irreverent intimate apparel brand designed with modern consumers in mind. Here, we speak with co-founder Chloe de Winter about the challenges of making size- and gender-inclusive products , navigating censorship on social media , and the importance of having fun with your brand and marketing.

Advertising 130

Advertising Social Media Marketing Apparel 130

Inside Retail

NOVEMBER 22, 2021

The most valuable apparel brand in the world is on a mission to turn sport and play into a lifestyle for kids, and it is focusing on digital games where youth spend a lot of time. From December, the sports apparel brand will take Nikeland to the next level. Traditional advertising and marketing campaigns don’t carry the same weight.

Apparel 173

Apparel Social Media Reimagine Advertising 173

Inside Retail

OCTOBER 7, 2021

The full Fortnite release includes apparel – the Fit Set – a pickaxe-like tool with a sneaker for the axe, a parasail purse glider, look wraps for weapons, free sprays unlocked via challenges and the ‘look’ emote. This new campaign extends beyond an advertising stunt. Fans can also purchase the Speed 3.0 The brand awareness game.

Fashion 264

Fashion Accessories Accessories Circulation 264

Hunton Andrews Kurth

AUGUST 18, 2021

NIL rules allow athletes to profit off their personal brands with promotions for various services and products through social media posts, appearances, sponsorships, autograph sales, endorsement deals and private training classes or camps. See the Washington Post’s article for more. See the Washington Post’s article for more.

Social Media 59

Social Media Advertising Promotion Apparel 59

Inside Retail

SEPTEMBER 26, 2022

Throughout the course of West’s social media outburst, he also called out his second largest corporate partner, Gap. The list of restricted products spanned a wide range of categories, from apparel and casual footwear to lifestyle accessories. West’s contract with Adidas is set to end in 2026. Calling it quits with Gap.

Accessories 246

Accessories Accessories Apparel Merchandising 246

Inside Retail

MAY 25, 2022

No advertising representation – While we applaud the many brands who have made moves to represent bodies of differing shapes and sizes in their campaigns, this still isn’t the norm. How many of them do you think follow you on social media, waiting to metaphorically bang down the door when you *graciously* offer a size extension?

Other 147

Other Fashion Design Pattern 147

Inside Retail

MARCH 26, 2023

Amid the rise of fast fashion and social media platforms accelerating consumptive behaviour, it appears that many Australians aren’t wearing or re-wearing the clothes they purchase. One of the most responsible things we can do as apparel companies, or any product industry, is build durable things that last.

Fashion 246

Fashion Consumer Social Media Other 246

Inside Retail

JULY 13, 2022

Modest fashion has been making a splash on the high streets, online and the catwalk in several markets around the world. Major brands enter the market. Mod Markit-Thrift edition, a modest fashion thrift heaven, was held during Melbourne Fashion Week, which included a second-hand market for modest clothes. The market snapshot.

Fashion 130

Fashion Perspective Space Social Media 130

Inside Retail

APRIL 6, 2023

She went on to say that some early adopters in apparel are leveraging blockchain for supply chain management and transparency, NFTs for digital collectibles, or digital twins, of products as well as authenticating luxury items. “The rise of Web 3.0 technology brings blockchain, non-fungible tokens (NFTs), and metaverse to the forefront.

Fashion 130

Fashion Apparel Social Media Shopping 130

Inside Retail

OCTOBER 11, 2023

A few years ago, it seemed like every new brand making noise in the market was adopting a direct-to-consumer (DTC) business model. The retail giant has since sold Bonobos to WHP Global and Express for $75 million, after paying $310 million for the apparel brand in 2017.) Absolutely.

Engagement 130

Engagement Strategy Consumer Marketing 130

Inside Retail

NOVEMBER 27, 2023

As we edge closer to 2024, this phygital wave is being propelled by a raft of emerging technologies that promise to redefine the contours of retail operations, marketing strategies and customer engagement paradigms. Here, we delve deeper into some of the key technologies already steering this change.

Consumer 147

Consumer Engagement Shopping Pattern 147

Retail Times

APRIL 6, 2021

Whether it’s curbside pick up, cause based marketing, or social shopping — the way retailers are doing business is rapidly evolving. E-commerce sites optimizing for mobile use and leveraging social media shopping not only boosts revenue, it also creates brand loyalty and a convenient shopping experience.

Shopping 104

Shopping Consumer Social Media Strategy 104

CRP

JANUARY 27, 2023

Businesses – startups or big players – have inundated the online world with marketing static. This is why the demand for unique and innovative digital marketing strategies has increased. According to studies, influencer marketing platforms are expected to hit a market size of $370 million by 2027.

Gifts 52

Gifts Fashion Color Promotion 52

Inside Retail

FEBRUARY 22, 2023

Yet consumer demand is not wavering and fashion trend cycles are shorter than ever due to social media, fast fashion, and technology. This is forcing brands to evaluate their business models and get resourceful with their marketing budgets to stay competitive. Mass-market brands are also investing in take-back schemes.

Strategy 147

Strategy Fashion Apparel Advertising 147

Inside Retail

JANUARY 28, 2024

Banana Republic was losing market share to brands that offered similar clothing lines that had a similar masstige appeal, including competitors like Abercrombie and Fitch and J. While the typeface might not have changed, over the past three years, Banana Republic has successfully evolved into a fashion brand for the modern social media era.

Social Media 263

Social Media Fashion Tailored Apparel 263