Inside Retail

MARCH 27, 2024

“Utilising our channels and stylists to promote practicality and accessibility of sun-safe behaviour through a fashion lens also provided a new way to engage with segments of their target market outside of their traditional marketing ecosystem,” said Robinson.

Social Media 130

Social Media Fashion Engagement Promotion 130

Inside Retail

SEPTEMBER 16, 2022

Widiastuti noted that streetwear brand Erigo X manages to integrate modesty into its designs, while still keeping things sexy and appealing to its target market: Gen Z and Millennials. “Modest fashion is now becoming more universal, and is not being limited to a specific religion or custom, so more people are embracing it,” she said.

Fashion 130

Fashion Design Target Market Engagement 130

Inside Retail

MARCH 17, 2024

Our perspective is to use business so that every time you create a product, you’re benefiting both humanity and the planet. Core market Outland Denim’s target market is women aged 25-45. Bartle said consumerism is viewed as a dirty word, at least in some quarters, and there is much talk of slow fashion and buying less.

Strategy 130

Strategy Promotion Fashion Marketing 130