Inside Retail

APRIL 25, 2021

Most visible, however, was the decision to discontinue its sexualised marketing as consumer preferences had clearly moved on. This included the images on in-store photos, gift cards and shopping bags. A new, brighter store design was introduced and it quit playing loud, thumping music in its shops.

Expansion 223

Expansion Fashion Marketing Target Market 223

Inside Retail

OCTOBER 17, 2022

Yusof has noticed her customers in the higher income bracket are still shopping as per usual. However, for the ones in the mid-to-high income bracket, they seem to be shopping for good deals and will pounce once promotions are being offered. “We I guess people were excited to go grocery shopping at the time,” she added.

Fashion 130

Fashion Social Media Gifts Promotion 130

Compliantia

DECEMBER 29, 2022

Research cited by RetailDive indicates that consumer spending on goods like apparel, accessories, and footwear declined by 15.7% For instance, if you’re putting together a display to showcase your winter products, then it makes sense to display outfits with matching outerwear, sweaters, and accessories like scarves and gloves.

Apparel 94

Apparel Visual Merchandising Merchandising Display 94

Inside Retail

JULY 24, 2023

The limited-edition collection includes many of the brand’s best-selling products, from scarves to shopping bags to ready-to-wear fashion. She revealed that Duck invests a lot more marketing into collaborations,so she expects them to generate more revenue than normal collections.

Balance 130

Balance Social Media Fashion Target Market 130