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From virtual models to marketing, how fashion brands are using AI today

Inside Retail

Artificial intelligence (AI), the metaverse and ChatGPT are creating the biggest buzz so far this year, and it’s no surprise to see the fashion industry catching the wave. During the pandemic, bricks-and-mortar shops were off limits and online shopping had to up its game. What new opportunities can AI provide?

Fashion 246
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As France weighs fast-fashion ban, is the circular economy the future of retail?

Inside Retail

This week, France announced legislation to “limit the excesses of ultra-fast fashion”. Traditionally, shopping more sustainably and saving money have been key drivers behind buying secondhand but the research found the cost-of-living crisis has one in 10 Aussies doing it out of necessity.

Fashion 162
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Meet Indyx, the personal style app that is solving fashion sustainability issue

Inside Retail

Fashion has embraced technology at every turn from social media to virtual change rooms, yet consumers’ wardrobes have remained analogue. A closet full of clothes and nothing to wear is an age-old problem that has only been exacerbated by the convenience of online shopping.

Fashion 273
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RAG’s Connor launches plus-sized Australian men’s fashion brand AXL+Co

Inside Retail

To help plus-sized men find good-value fashion, menswear label Connor has launched AXL+Co into the Australian market. Owned by parent company Retail Apparel Group, the company says the launch comes after market research identified a “major gap” in the market for men who consider themselves ‘plus-size’.

Fashion 244
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Shein to launch fashion, music and lifestyle experience

Inside Retail

Fast fashion giant Shein will provide a variety of interactive, immersive, and fashion experiences at Ultra Australia music festival in Melbourne on April 13. We strongly believe that fashion and music are both powerful forms of self-expression, and when blended, can create a symphony of personal style.

Fashion 130
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Vicinity Centres’ marketing and brand GM Amy Wotton on DFO’s retail refresh

Inside Retail

Data from the Australian Bureau of Statistics (ABS) shows that outlet shopping has seen steady growth over the past few years, as an increasing number of consumers seek value-driven shopping experiences, driven by economic factors such as the rising cost of living. As a touch point, we measure brands and energy.

Marketing 130
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Why Oroton is bringing AR mirrors to Australian fashion

Inside Retail

Window shopping is about to get a whole lot more exciting, with Australian designer fashion brand Oroton launching augmented reality try-on mirrors across the window displays of its stores in Sydney’s Queen Victoria Building and Brisbane’s Queen Street Mall. We are only just scratching the surface.”

Fashion 290