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The rise of personalised shopping experiences

Inside Retail

Personalisation was initially lost in the mass market and the anonymity of online shopping, but retailers are using customer data to create highly personalised shopping experiences, from recommendations to tailored promotions. It then suggests outfits and clothing pieces tailored to each individual’s taste.

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Rajesh Grover on transforming Kanmo Group into an omnichannel machine

Inside Retail

Venturing beyond the traditional retail sphere, the group has also made its mark in travel retail, securing its place as the master concessionaire for fashion & accessories at Jakarta’s Airport In Indonesia. This helps drive customer engagement, increase conversion rates and foster customer loyalty and trust.

Tailored 130
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How Ezibuy and Gumtree unlock incremental revenue with personalisation

Inside Retail

While looking for growth solutions, EziBuy shared their goals with Rokt , an AI powered technology company that helps e-commerce businesses personalise the purchase experience for each customer in the Transaction Moment. This generated a new revenue stream, while simultaneously improving customer experience and ensuring brand safety.

Tailored 246
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Zalora exec talks immersive retail and personalised customer journeys

Inside Retail

As the year-end shopping season kicks off, Zalora , one of Asia’s leading online fashion retailers, and part of Global Fashion Group (GFG), is ramping up its marketing to capture consumers’ attention. It facilitates wider brand reach, quicker inventory turnover, and direct engagement, thereby fostering increased brand loyalty.

Fashion 130
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Five ways you can use email and SMS to boost your BFCM sales

Inside Retail

BFCM is the time when retailers have the opportunity to implement multiple discount plans, countdown promotions and a focused, concentrated program of engagement with existing and new customers. Flows guide deal-driven leads through the marketing funnel and will delight loyal customers with relevant content.

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Meet Daniel Broderick, a New Yorker helming New Era’s APAC operations

Inside Retail

The current state of affairs “Malaysia has a growing economy and a strong consumer market, making it an attractive destination for expanding retail businesses. The APAC marketplace Broderick said that the APAC market presents both challenges and opportunities for the headwear industry and New Era.

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5 innovative fashion tech brands you should know

Inside Retail

This provides the framework for choosing the tech that provides them with the capabilities, data and insights, helping them enhance their products and services to keep customers engaged and excited about what they are doing.”. Additionally, Farfetch is infiltrating the Asian luxury market by partnering with Alibaba’s TMall.

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