Remove Accessories Remove Consumer Remove Expansion Remove Social Media
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Petal & Pup marketing lead talks US expansion and social media tactics

Inside Retail

Here, Chantal Brayley, global marketing manager at Petal & Pup, discusses the addition of the wedding category, the expansion into the US and how the business has switched up its marketing tactics to connect with consumers. IR: What about social media? I think that’s how it feels non-intrusive and more engaging.

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From the All Blacks to Sylvia Park: Replay reveals NZ expansion plans

Inside Retail

The New Zealand expansion comes on the heels of the opening of the first Replay store in Australia at Chadstone shopping centre in April, following Pas Group’s acquisition of the local distribution rights in 2021. “We It is also rolling out several activations and advertising campaigns in the coming months to support the move.

Expansion 130
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With new store, Nere seeks to elevate travel for the mass market

Inside Retail

Located on the ground floor of Melbourne Central, the store carries Nere-branded suitcases, soft-sided bags, packing cubes, toiletry kits, luggage tags, water bottles and other accessories that shoppers can mix and match in various colours to create their own personalised luggage sets. Nere releases new colours and accessories every season.

Marketing 246
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Battle of the sportswear brands: Why Chinese consumers are going local

Inside Retail

Chinese nationalism is on the rise, with an accompanying disdain among a broad swathe of consumers for foreign products. Li-Ning felt that last October when widespread rage was vented on social media about the brand’s new winter coats, which bore too close a resemblance to Japanese military uniforms.

Consumer 130
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A David v Goliath showdown unfolds: Emerging toy company defying industry titans

Inside Retail

Learn more “City Beach Australia has recently built a strong relationship with BMS Brands,” explains Reece Foster, menswear accessory buyer at City Beach Australia. “We Its current range of products is strong and continually growing to adapt to the needs and wants of the consumer. As a supplier, BMS is a joy to work with.

Artistic 130
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Why luggage brand July hired a luxury expert to pursue more premium positioning

Inside Retail

Global growth One of Anton’s key areas of focus at July will be the brand’s US expansion. To succeed in the US, Anton said the brand will need to work on differentiating itself from the competition, particularly Away, the American direct-to-consumer luggage brand that launched in 2015.

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Why luggage brand July hired a luxury expert to pursue more premium positioning

Inside Retail

Global growth One of Anton’s key areas of focus at July will be the brand’s US expansion. To succeed in the US, Anton said the brand will need to work on differentiating itself from the competition, particularly Away, the American direct-to-consumer luggage brand that launched in 2015.