Inside Retail

NOVEMBER 14, 2023

As the year-end shopping season kicks off, Zalora , one of Asia’s leading online fashion retailers, and part of Global Fashion Group (GFG), is ramping up its marketing to capture consumers’ attention. It facilitates wider brand reach, quicker inventory turnover, and direct engagement, thereby fostering increased brand loyalty.

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RetailMinded

JANUARY 10, 2024

Of course, the reality is, there will be favorite brands and products that are easily recognized and loved by consumers always – which we value – but there is also value for many consumers in discovering products and brands that are lesser known. of consumers check their text notifications within five minutes of receiving a text.

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Inside Retail

JULY 3, 2023

For retailers, the potential benefits include saving money – as they don’t have to photograph different models wearing different types of clothes – improving customer engagement and conversion rates, and reducing return rates. Perera added that generative AI thrives on large data sets, which consumers are providing in droves.

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Inside Retail

MARCH 7, 2024

Birthday suit vice Against this backdrop, Australian fashion brand Nakedvice is on a mission to redefine accessible luxury with timeless designs that draw inspiration from vintage pieces and ‘90s nostalgia, aligning with emerging trends and consumer sentiments.

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Inside Retail

OCTOBER 9, 2023

As the fashion world grapples with rapid shifts in consumer behaviour, H&M is setting its sights on the digital frontier with its recent launch on Southeast Asian e-commerce platform Shopee.

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Inside Retail

MAY 25, 2023

The SoHo pop-up will help the company adapt its offering for the Esprit shopper in North America, and provide insight around how customers engage with the team, product and overall store environment. Customers will be reintroduced to Esprit’s signature playful, modern and cool aesthetic, updated for the 21st century.

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CRP

JANUARY 27, 2023

Consumers have understandably grown skeptical about brands indulging in self-promotion. The company has since then received funding to go direct to consumers, evolving into a multi-million-dollar brand selling in NY, LA, Dallas, and other renowned stores worldwide. million worth of merchandise in one day. Image Courtesy: MM.LaFleur 3.

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Inside Retail

JULY 27, 2023

Personalisation was initially lost in the mass market and the anonymity of online shopping, but retailers are using customer data to create highly personalised shopping experiences, from recommendations to tailored promotions. The consumer demand for a personalised experience is immense and growing.

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Inside Retail

JANUARY 16, 2024

This time, we have selected five great opportunities during the first half of the year with insider tips on how brands can build communications and promotions around them to enhance customer engagement and drive conversions. Many consumers eagerly await April 1 every year to see what brands – and media – are going to “announce”.

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Inside Retail

FEBRUARY 29, 2024

“While partnerships can provide short-term benefits, the long-term success of Rent the Runway will hinge on its ability to deliver value to customers, maintain operational efficiency, and achieve financial stability,” she said. How should the industry adapt to rapidly changing consumer concerns?

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Inside Retail

MAY 21, 2024

Within the same year, a retail partnership with David Jones catapulted the brand’s consumer awareness much higher. “I At the moment our focus is providing a seamless customer experience online and in-store,” Woods said. “We I absolutely knew we were going to kill it in David Jones. I don’t know why, I just knew it was going to work.

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Inside Retail

AUGUST 15, 2023

As part of this effort to shift how consumers view coffee, Market Lane has endeavoured to share as much information as possible relating to its product and offering. It does so through a variety of methods, including the use of its website, social media, product packaging and custom-made postcards. In a recession.

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