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When waste becomes art: Behind Casetify’s global activations

Inside Retail

Consumer tech brand Casetify chose Earth Day in April to highlight the potential for repurposing waste in the brand’s most ambitious multi-market promotion yet. Local artists were invited to breathe new life into discarded Casetify phone cases, each reflecting the artist’s unique style.

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Indigenous fashion takes centre stage at Country to Couture

Inside Retail

Now in its sixth year, Country to Couture is part of the annual Darwin Aboriginal Art Fair (DAAF) and features collections from Indigenous designers as well as collaborations between First Nations artists and communities and non-Indigenous designers from across Australia.

Fashion 246
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First Adidas Brand Centre launches in Singapore, brand’s largest there yet

Inside Retail

Dubbed ‘Homeground’, the new store spans three stories, housing a large selection of Adidas performance and Originals apparel, footwear and accessories, including items exclusive to Southeast Asia. The store’s facade features a giant 3D LED screen displaying the brand’s latest campaigns and promotions.

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JD Sports and Nike collaborate to bring ‘Style on Speed Dial’ to Australia

Inside Retail

To promote the new feature, JD Sports Australia and Nike launched an advertising campaign helmed by a number of Australian recording artists, creatives and athletes – bringing together the business’ core audiences.

Artistic 244
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Culture Kings appoints new US president, ahead of Las Vegas flagship

Inside Retail

The business blends in-store gamification with a nightclub vibe and promotes events. I am confident that the brand has a tremendous runway of growth ahead in the US market,” said Yuska. The label’s first US store will be located in Forum Shops at Caesars, Las Vegas.

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China’s luxury goods fatigue: What should retailers know?

Inside Retail

In the past year, Chinese shopping preferences have shifted from buying globally renowned designer collections (down 25 per cent) to becoming more curious about independent and even local designers and artists profiled by 2-Times (up 20 per cent YoY).”

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Elevating the Festive Season: The Significance of Luxury Pop-Up Stores During Christmas

Retail Focus

Promotion of Gift Ideas: Luxury pop-up stores showcase curated gift ideas, simplifying the shopping process for customers seeking sophisticated presents. By providing curated gift guides, the gift-selection process is simplified, while cross-promotions with influencers or other brands expand the event’s reach. Tiffany & Co.