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American Apparel set for Australian comeback

Inside Retail

American Apparel is relaunching in Australia and expanding into New Zealand, releasing its new season range online online. “We will also be bringing our newest collections and styles of American Apparel to those markets and will be supporting the brand with our Craft the Culture campaign. .

Apparel 273
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Apparel label The Upside partners with pilates chain in sustainable collection

Inside Retail

Apparel brand The Upside has partnered with fitness franchise Strong Pilates to launch a sustainable activewear collection. The post Apparel label The Upside partners with pilates chain in sustainable collection appeared first on Inside Retail Australia.

Apparel 263
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VF Corp’s global CCO on the “tremendous opportunities” in emerging markets

Inside Retail

Dubai-based retailer and distributor GMG and US-based apparel and footwear company VF Corporation recently announced a significant expansion of their long-standing partnership to solidify their presence in the growing markets of Southeast Asia (SEA) and the Middle East and North Africa (MENA).

Marketing 147
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Under Armour launches sportswear range exclusive to Australia

Inside Retail

Under Armour has announced an expanded range of apparel, footwear, and accessories exclusively for the Australian market. The ‘Live in UA’ campaign will roll out across all of Under Armour Australia’s digital brand platforms and nationally in Under Armour Brand Houses and out-of-home marketing placements.

Apparel 264
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What the rise of real over aspirational marketing means for lingerie retail

Inside Retail

The demise of the unattainable, airbrushed and aspirational model, and the movement towards a more realistic reflection of society in the intimate apparel retail sector, is not merely a trend, it’s a new way of doing business. It was valued at US$200 million in 2022.

Marketing 259
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TaylorMade teams up with Tiger Woods to launch new apparel brand Sun Day Red

Inside Retail

Tiger Woods will be sporting a new look when he makes his 2024 season debut this week after he announced on Monday that he has teamed up with TaylorMade to launch a new apparel and footwear brand named Sun Day Red. Over time, Sun Day Red will expand in key markets outside of North America and include footwear, women and kids’ lines.

Apparel 130
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Why retail giants like Walmart are tapping into the booming pet-care market

Inside Retail

Walmart and Petco are just the latest examples of a trend among both specialised pet care retailers like Petco and Chewy, and mass-market retailers such as Kohl’s, and Lowe’s, of expanding pet care services and product ranges to meet the needs of an increasingly pet-centred society. The pet perfume market alone was estimated to be worth US$1.4

Marketing 264