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The Best 2022 E-Commerce Tech Developments

Retail Focus

In what follows, we discuss the top 2022 e-commerce technology improvements guaranteed to develop your business. . This tech enables marketers to utilise modern features such as location services in tailoring marketing operations. Social Marketing . Mobile Marketing .

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Deep dive: What social commerce looks like around the world

Inside Retail

Social commerce – shopping on social media platforms – is expected to reach US$1.2 McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. All of which is to underscore that social commerce is big, and growing exponentially. trillion ($1.9

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Elevate your e-commerce game: Essential tips for thriving in 2024

Inside Retail

Australia, like many other regions, is witnessing a significant shift in consumer behaviour, with e-commerce playing an increasingly integral role in the retail landscape. billion in 2022. According to recent statistics, online retail sales have experienced substantial growth, reaching a staggering $40.2

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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

In a world where consumers’ behaviours, expectations, and preferences are rapidly changing, premium and luxury brands are faced with a unique challenge – how to preserve their identity and exclusivity while adapting to the digital age (Purwar 2019). Modern luxury marketing relies on the omnichannel experience.

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Eight seconds: How brands are adapting to Gen Z’s short attention span

Inside Retail

Demographic shifts are changing the nature of consumer spending. Millennials are now the largest generation by population, but according to a 2022 report by research firm Wunderman Thompson, Gen Z has already eclipsed Millennials in terms of their spending spending, being worth around $153 billion compared to Gen Y’s $99 billion.

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How Retail Businesses Can Excel With Customer Services

Retail Focus

The annual retail sales in the UK totaled 496 billion pounds in 2022, growing significantly over the last decade. Consider gathering data on customer preferences and purchase history to tailor interactions to meet individual needs. Exceptional customer service goes beyond driving sales.

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How Puma’s F1 deal will help it reach a younger and more diverse audience

Inside Retail

billion viewers, and race attendance reached record levels in 2022, with the sport continuing to grow on social media. Cumulative TV audiences have grown to 1.5 Interestingly, he noted that Netflix’s Drive to Survive series has been a key driver in attracting this new breed of fans.