2021 Consumer Customer Engagement Tailored 
Inside Retail
APRIL 29, 2021
Lacoste Japan, operator of the French premium casual brand, has collected zero-party data based on the consent of the consumer in preparation for the upcoming restrictions on the use of cookie data. Consumers were asked to choose their favourite long sleeve polo colours and vote against other colours. Campaign objectives.
Inside Retail
NOVEMBER 14, 2022
Having embraced digital shopping channels during the pandemic, Australian consumers have become well used to the personalisation and tailored content offered online. So how can physical retail stores replicate the experience and deliver an equally personalised interface for customers?
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Inside Retail
JANUARY 12, 2023
In the US, social commerce is anticipated to double to US$80 billion in annual sales between 2021 and 2025, putting the US second only to China in social commerce, although China outsells the US by a factor of 10. Because social media is where many consumers spend their time, and where they look for inspiration and discovery.
Retail Focus
APRIL 4, 2024
At the heart of this digital revolution, premium and luxury brands, renowned for their heritage, craftsmanship, and exclusivity, find themselves at a fascinating crossroads (Open access Goverment 2021). The resilience of these brands is exemplified by their ability to withstand economic fluctuations and evolving consumer tastes.
Inside Retail
AUGUST 17, 2021
The 2021 State of Fashion report published by McKinsey showed that data captured in the past 18 months indicates fashion moved “five years forward in consumer and business adoption of digital in a matter of months”. Starting with Chanel, Farfetch aims to enhance interactions between consumers and sales associates.
Parcel Pending
FEBRUARY 28, 2023
The interactions between customer and retailer are made up of all these different touchpoints. Customers often choose companies they shop at based on their overall experience through all points of the customer engagement journey – not simply individual interactions with individual departments. www.pwc.com. March 28, 2022.
Parcel Pending
FEBRUARY 28, 2023
The interactions between customer and retailer are made up of all these different touchpoints. Customers often choose companies they shop at based on their overall experience through all points of the customer engagement journey – not simply individual interactions with individual departments. www.pwc.com. March 28, 2022.
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