Hunton Andrews Kurth

OCTOBER 13, 2021

Today, the FTC announced it had sent “Notices of Penalty Offense” to over 700 businesses , including top consumer products companies, large retailers, tech platforms, media and gaming companies, and ad agencies, warning them against engaging in deceptive and unfair practices when it comes to using endorsements and testimonials in ads.

Advertising 98

Advertising Social Media Engagement Consumer 98

Inside Retail

JULY 7, 2021

Globally, Google and Facebook gobble up somewhere between 80 to 90 per cent of all digital advertising spend, and within Southeast Asia, they still command the lion’s share of ad spend, despite some stronger local players. The largest cloud is the continual erosion in consumer trust and tolerance for digital advertising. is introduced.

Social Media 230

Social Media Advertising Consumer Form 230

Inside Retail

JUNE 6, 2022

Following the success of Gucci Garden on Roblox in May 2021, Gucci is doubling down on digital games and experiences. million visits already, Gucci Town aims to be a “dynamic destination” and encourage engagement all year round through visitors playing, creating and dressing their Roblox avatar in digital Gucci gear. With more than 8.1

Beauty and Health 130

Beauty and Health Artistic Space Engagement 130

VMS

AUGUST 26, 2021

(PRESS RELEASE) DALLAS — Reflect Systems, a leader in digital signage solutions, announced a new partner integration along with a host of new features to help businesses better develop and manage its digital signage strategies and drive creation of fresh and engaging content. AdLogic Programmatic Advertising Integration.

Advertising 52

Advertising Visual Merchandising Reimagine Management 52

Inside Retail

NOVEMBER 10, 2022

Unfortunately Twitter’s approach resembles strategies adopted by a growing number of companies in recent years. Mortgage company Better.com made 900 employees redundant by Zoom in 2021, a year after electric scooter company Bird used a Zoom webinar to dismiss more than 400 workers. Reputational risk.

Advertising 130

Advertising Social Media Perspective Planning 130

Creative Displays Now

MARCH 18, 2024

Word-of-mouth marketing or word-of-mouth advertising refers to your customers’ casual, organic conversations about your products, services or brand. Below, we discuss everything you need to know about this strategy in retail. According to a 2021 report from R.R. What Is Word-of-Mouth Marketing?

Retail Marketing 52

Retail Marketing Marketing Social Media Display 52

Inside Retail

JULY 26, 2021

Yves Saint Laurent partnered with China Duty Free Group to bring its #Claimyourlove campaign to Hainan on China’s Valentine’s Day 2021, launching a sweat-proof, all-weather foundation at the tropical paradise. This strategy maximizes time spend, allowing browsing and discovering products and deals before and during their stay.

Social Media 130

Social Media Advertising Apparel Marketing 130

Inside Retail

JUNE 9, 2021

and Australian Progress who can advise and support your campaigning strategies and efforts. It can’t just be about who is walking the catwalk and what they are wearing. This often means that laws need to change, government funding increases, power structures represent diverse voices, and most importantly, public opinion needs to shift.

Fashion 264

Fashion Social Media Texture Advertising 264

Inside Retail

FEBRUARY 22, 2023

Heritage and luxury brands such as Burberry, Gucci, and Tommy Hilfiger have sought new channels to engage a youthful audience. And for the year ahead, these brands need to pay attention and set future-focused strategies. One example is NFT studio RTFKT, which Nike acquired in December 2021.

Strategy 147

Strategy Fashion Apparel Advertising 147

Eye on ESG

MAY 30, 2023

The latter is a growing but often overlooked concern due to the high level of deception used in fake advertisements for jobs online. In June 2021, for example, 11 people were arrested for trafficking women and girls from Bangladesh to India for sexual exploitation after luring them via a social media account with the promise of work.

Social Media 52

Social Media Form Light Management 52

Retail Bound

JANUARY 24, 2023

Jennifer is noticing a trend where editors only seem interested in covering a brand in an editorial way after the company also agrees to place an advertisement in their publication. My go-to contacts at so many of these publications have moved on or have their advertising dept reach out to my pitches. It is disheartening!” says Tana.

Advertising 52

Advertising Social Media Gifts Form 52

Snap Retail

MARCH 11, 2021

If you’re currently re-evaluating your company’s marketing strategy, then you’re probably already familiar with terms like search engine optimization (SEO) and of course, social media. If you’re posting great content that people are engaging with and that is driving them to your website, search engines will take notice!

Social Media 52

Social Media Marketing Strategy Engagement 52

VMS

DECEMBER 1, 2022

B ETWEEN A VIBRANT retail scene and a plethora of sights and sounds, Columbus, Ohio, was the engaging setting for VMSD ’s 22nd annual IRDC. Advertisement. Advertisement. With interactive moments, the audience was engaged until they got a sweet treat at the end of the presentation. This year’s event, taking place Oct.

Retail Design 81

Retail Design Design Visual Merchandising Sporting Goods 81

VMS

NOVEMBER 30, 2022

Advertisement. In the Covid years of 2020 and 2021, it had closed a great number of stores to improve profitability. Strategies came and went. Who then would have thought that, 125 years later, we’d be talking about artificial intelligence and digital diagnostics? ANYONE FOR MONOPOLY? Board members rebelled.

Visual Merchandising 85

Visual Merchandising Location Display Merchandising 85

Retailing Insight

MARCH 13, 2023

Those fluctuations derive from the changing economy and changes in customer preferences and habits… No matter if your business is brick-and-mortar, has an e-commerce model, or is a business you are planning to launch this year, you need effective marketing strategies — whether you are seeking to grow or just to ‘keep the lights on.’

Strategy 52

Strategy Marketing Social Media Advertising 52

CRP

JANUARY 27, 2023

This is why the demand for unique and innovative digital marketing strategies has increased. Influencer marketing is the most popular and significant trend in advertising, with brands worldwide teaming up with influential online celebrities to spread their brand message. Image by Creative Retail Packaging. Image Courtesy: MM.LaFleur 3.

Gifts 52

Gifts Fashion Color Promotion 52

Inside Retail

JUNE 16, 2021

With the addition of Instagram night in 2021, shoppers can now pick from 25 widely advertised limited-time only retail events. It can be tempting to cast a wider net, but during highly competitive seasons when advertising supply is limited, broad targeting can do more harm than good.

Advertising 236

Advertising Tailored Engagement Strategy 236

Inside Retail

FEBRUARY 15, 2022

” In Autumn/Winter 2021, the iconic streetwear brand ran an above-the-line campaign called ‘The Jacket to Own Winter’, showcasing a wide range of jacket styles for any occasion on billboards nationally, radio ads, and stadium advertising during the AFL season.

Social Media 130

Social Media Gifts Line Artistic 130

Inside Retail

JUNE 30, 2021

We have continuously worked with all our tenants to come up with robust marketing strategies to encourage customer traffic and spending, including creating promotional areas at high traffic areas, assisting with shopping and dining vouchers, and continuing with our shopper rewards and redemption programs. With a net lettable area of 1.8

Department Stores 246

Department Stores Shopping Layout Outdoor 246

RetailMinded

JANUARY 26, 2022

billion in 2021 alone. The Gen Zers who are used to engaging through an ever-increasing choice of social apps and digital services are going to keep growing in purchasing power. Social commerce is a $89.4 billion market right now. It’s projected to grow to $604.5 billion in the next seven years.

Social Media 52

Social Media Shopping Consumer Management 52