How beauty brands are powering growth on Tiktok
Inside Retail
AUGUST 30, 2021
In August 2020, e.l.f. Like #EyesLipsFace, the initiative proved an instant hit: to date, TikTok content tagged #EyesLipsFamous has inspired 41.5 million views, while posts tagged #EyesLipsFace have accrued 7.8 million EMV from June 2020 to May 2021, contributing to the brand’s six per cent uptick versus the previous 12 months.
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