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How YouTube aims to take a piece of the social commerce pie

Inside Retail

To put that into perspective, social commerce sales were barely US$27 billion in 2020. In 2022, YouTube partnered with Shopify to allow merchants to feature their products in videos and began experimenting with features that allowed creators to earn commission via tagged products in their long-form videos and YouTube Shorts.

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Facebook calls time on Live retail selling system

Inside Retail

While Facebook users will still be able to broadcast live events on the platform, the ability to create product playlists and tag product features on Facebook Live will be disabled. Meta’s move to shift focus on short-form video products has faced criticisms from its users, described as an effort to copy TikTok.

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How beauty brands are powering growth on Tiktok

Inside Retail

In August 2020, e.l.f. In August 2020, e.l.f. Like #EyesLipsFace, the initiative proved an instant hit: to date, TikTok content tagged #EyesLipsFamous has inspired 41.5 million views, while posts tagged #EyesLipsFace have accrued 7.8 Innovative campaigns and quality products propel e.l.f. to TikTok stardom.

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How wellness can help retailers build trust and stickiness

Inside Retail

Talking trash with circular design, Nike’s DBreak shoes from late 2020 made headlines such as, “These sneakers are garbage. They’re made from rubbish, with recycled plastic bottles formed into polyester canvas and ground-up foam and rubber production scraps used for soles.

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Target’s wellness wave: Blume hit shelves amidst global health market surge

Inside Retail

percent from the time period of 2023-2020. Additionally, the company also revealed the launch of an online wellness destination on Target.com with ideas, products, meal inspiration, and company-exclusive deals shoppers can tag into and explore. billion by 2030 at a compound annual growth rate of 10.5

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Why the Frenchie, DJs collab is a “watershed moment” for Aussie retail

Inside Retail

Rather than being a traditional celebration of couples and relationships – particularly cis, hetero type relationships – [Valentine’s Day is] now just a celebration of love, and that can be in all forms. I think it is a really good segue to celebrate love in all forms.” Whether that be self-love, or same sex relationships,” he said.

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What Zara’s recent decision says about the decline of free online returns

Inside Retail

per cent in 2020, National Retail Federation data shows. There are many reasons consumers return so many items they buy online; an estimated 10 per cent of shoppers keep the tags on products they buy, so they can wear them and return them later. Returns are already on the rise in the US, where 20.8 Addressing the root cause.

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