Inside Retail

APRIL 16, 2024

To put that into perspective, social commerce sales were barely US$27 billion in 2020. In addition to providing ample marketing opportunities for retailers, as evidenced by the #TikTokMadeMeBuyIt hashtag, the video-centered app has been tightening its hold on the retail industry with an in-app sales platform. billion in 2027.

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Inside Retail

AUGUST 10, 2022

While Facebook users will still be able to broadcast live events on the platform, the ability to create product playlists and tag product features on Facebook Live will be disabled. Meta’s move to shift focus on short-form video products has faced criticisms from its users, described as an effort to copy TikTok.

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Inside Retail

AUGUST 30, 2021

More than halfway through 2021, TikTok is no longer the exclusive domain of trendy teens: it’s a powerful influencer marketing tool that more and more brands are using to drive conversation and connect with consumers. In this article, we’ll explore the influencer marketing strategies that three of TikTok’s top beauty brands — e.l.f.,

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Inside Retail

JULY 7, 2021

Influencer marketing has become a powerful tool for brands in recent years, growing to an estimated value of US$13.8 billion in 2020, according to Influencer Marketing Hub’s 2021 Benchmark Report. Policing influencers. billion this year, up from US$9.7 Importance of authenticity.

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Inside Retail

AUGUST 12, 2021

Like just about every industry, the influencer economy evolved significantly from 2020 to 2021. For many content creators and their followers, the aspirational ethos of pre-pandemic influencer posts was replaced by emphasising social impact and authentic connection. influencers marked a 94 per cent YoY expansion.

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Inside Retail

FEBRUARY 6, 2023

The wide coverage given to support[ing] sexual health – as well as a number of key, sex positive influencers and sexologists – who are truly pushing and driving that change.” I think it is a really good segue to celebrate love in all forms.” We haven’t focused or invested in overseas markets.

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