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How YouTube aims to take a piece of the social commerce pie

Inside Retail

APRIL 16, 2024

To put that into perspective, social commerce sales were barely US$27 billion in 2020. In 2022, YouTube partnered with Shopify to allow merchants to feature their products in videos and began experimenting with features that allowed creators to earn commission via tagged products in their long-form videos and YouTube Shorts.

Shopping 130
Shopping Perspective Engagement Advertising 130
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Farewell, filters: Why brands aren’t worried about new photo editing laws

Inside Retail

JULY 7, 2021

billion in 2020, according to Influencer Marketing Hub’s 2021 Benchmark Report. The advertiser and the person designing the advertisement must further ensure that the advertisement where a body’s shape, size or skin has been changed by retouching or other manipulation, shall be marked,” the amendment reads. “The

Social Media 130
Social Media Beauty and Health Advertising Perspective 130
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