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First Bottega Veneta, then Lush. Why brands are quitting social media

Inside Retail

They both quit social media this year. And they are just the latest examples of major businesses rethinking their use of social media in recent years. Over a year later, Patagonia continues to boycott the social media giant. This seems to be the reason Bottega Veneta has moved away from social media.

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What brands can learn from Banana Republic’s successful comeback

Inside Retail

No longer merely a mall brand, Banana Republic has become a heavy lifter for its parent company, retail conglomerate Gap Inc, under the leadership of CEO Sandra Stangl who joined the brand in December 2020. The Zieglers sold the brand to Gap Inc in 1983 and lost creative control a few years later but now its brand identity has done a 360.

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Farewell, filters: Why brands aren’t worried about new photo editing laws

Inside Retail

billion in 2020, according to Influencer Marketing Hub’s 2021 Benchmark Report. The advertiser and the person designing the advertisement must further ensure that the advertisement where a body’s shape, size or skin has been changed by retouching or other manipulation, shall be marked,” the amendment reads. “The

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Bunnings axes the catalogue, but has it made a huge mistake?

Inside Retail

The new format will also allow us to amplify and promote our catalogue in mediums where our customers increasingly spend time, including on social media and online as part of our digital advertising.”. Supermarket giant Coles also axed its weekly print catalogue during the pandemic, saying customers were better served online.

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OOH Advertising Trends in 2021 And Beyond

Contra

2020 greatly disrupted outdoor advertising, however, OOH has shown tremendous progress since then. So, how have these unique circumstances shaped OOH advertising trends in 2021? This tech-driven smart advertisement will provide information key to out of home adverts to ensure that the target audience will interact with it.

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Gucci Garden: The rise of gaming in fashion storytelling

Inside Retail

But for a long time, the games community has been excluded from mainstream media, with many assuming they’re child’s play. Now, the gaming world is muscling in on fashion marketing and social media, and for good reason. Humans, by nature, engage in play, and games are a structured form of play. billion people, with 57.9

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Five Ways Retailers Can Prepare for Black Friday 2020

RetailMinded

In this post, we’re going to tell you everything you need to know about making the most of Black Friday 2020. What Should Retailers Expect From Black Friday 2020? If there’s one thing that is for certain, it’s this: Black Friday 2020 will not be the same as its predecessors. Run Promotions Before and After the Actual Date.