Retail Focus

APRIL 4, 2024

Furthermore, the premium and luxury industry has experienced remarkable growth and prominence, due to an increasing number of affluent consumers and an expanding global market. Modern luxury marketing relies on the omnichannel experience. Luxury brands are using technology to create immersive and interactive product presentations.

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Inside Retail

SEPTEMBER 9, 2021

The economics of pharmacy retail also support digital engagement. Many FMCG brands sold in pharmacies have high margins and the FMCG industry is keen to partner with retailers to engage digitally with consumers. Using loyalty rewards to promote health outcomes. Merging above-the-line and below-the-line promotions.

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Inside Retail

FEBRUARY 28, 2024

Acclaimed Indian skincare brand Minimalist recently announced its strategic expansion into three dynamic markets: Singapore, Vietnam, and Australia. Onwards and upwards Despite launching just a few years ago in 2020, Minimalist has quickly gained a following in India. At the helm is Mohit Yadav.

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Retail Bound

SEPTEMBER 13, 2023

In this blog post, we will unveil the most effective marketing strategies to secure the success of your crowdfunding campaign. Our guide offers practical tips, backed by data-driven research, to maximize your campaign’s visibility, engagement, and conversion rates. In 2020 alone, crowdfunding platforms raised over $17.2

Strategy 52

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Inside Retail

APRIL 7, 2024

Since the launch of its global sustainability strategy, “Our Responsible Journey,” in 2020, Samsonite has sought to weave sustainability into every aspect of its operations. He said the brand is committed to promoting circularity throughout the product life cycle.

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Inside Retail

JUNE 28, 2021

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. Creating cohesive customer experiences.

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Retailing Insight

MARCH 13, 2023

Those fluctuations derive from the changing economy and changes in customer preferences and habits… No matter if your business is brick-and-mortar, has an e-commerce model, or is a business you are planning to launch this year, you need effective marketing strategies — whether you are seeking to grow or just to ‘keep the lights on.’

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Inside Retail

AUGUST 30, 2021

More than halfway through 2021, TikTok is no longer the exclusive domain of trendy teens: it’s a powerful influencer marketing tool that more and more brands are using to drive conversation and connect with consumers. In this article, we’ll explore the influencer marketing strategies that three of TikTok’s top beauty brands — e.l.f.,

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Inside Retail

JUNE 7, 2021

In the era of direct-to-consumer, social commerce, performance marketing and marketplace plays, you’d be forgiven for thinking that apps belong in 2011. It can be easy for marketers to become overly focused on new channels that are creating additional revenue. Each moment is personal, relevant, engaging and shoppable.

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Inside Retail

JUNE 30, 2021

For the past few years, it has been promoting a greener retail experience and introducing sustainability-focused programs in its stores. The global sustainable plastic packaging market is projected to grow by 5.6 per cent, from US$89 billion in 2020 to US$117.3 billion by 2025, according to a study from Research and Markets.

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Inside Retail

AUGUST 22, 2023

Founded by then-21-year-old Cami Téllez in 2019, Parade was initially created to fill a gap in the market for stylish and size-inclusive bras and underwear for Gen Z consumers. With smaller but more responsive followings, these micro-influencers helped build an organic and socially engaged audience base. billion views and counting.

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Inside Retail

APRIL 29, 2021

In the two digital campaigns, “Vote For Your Favorite Long Sleeve Polo Color” and “New Outerwear Collection for Fall/Winter 2020,” Lacoste sought to learn the fashion preferences of their consumers and how consumers prefer to wear their clothes. Campaign objectives. Vote For Your Favorite Long Sleeve Polo Color.

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Inside Retail

AUGUST 3, 2023

The secret recipe In Ng’s opinion, the secret to creating a successful fast-food marketing campaign is combining interactive strategies with a compelling brand story that ensures the brand is top of mind for everyone. “At Additionally, posts about the campaign on Instagram saw a 46 per cent increase in engagement rates.

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Retail Focus

AUGUST 3, 2021

Some of the most dramatic price rises came in sugar, which in May 2021 were up nearly 60% from April 2020. How can retailers deal with rising costs, meet shoppers’ price and promotional expectations and deliver prices that support their desired price image – all while still achieving defined business targets? .

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Inside Retail

APRIL 28, 2021

The Gilbert Review, led by Australian lawyer Danny Gilbert AM, gathered feedback from a large number of stakeholders and determined that the retailer had failed to engage with the community properly. We know that our customers want one, but we need to do it in a more responsible, engaged, thoughtful manner,” he said. “We

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Trade Group

APRIL 26, 2021

If you’re an event manager who wants to get promoted, the answer is YES! This extended break from live events allows you extra time to prove your value, plus earning a promotion takes time. Find alternative ways to promote your business. Engaging and building rapport via Zoom is a whole lot different than face-to-face.

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Retail Focus

FEBRUARY 4, 2022

Gaming is a megatrend; for good reason, it’s an attractive playground for brands to get in touch with younger target groups: The community is curious, networked and active and gaming is a rapidly growing market with 176 billion US dollars in revenue (newzoo 2021) and 2.7 trillion gamers worldwide (IBISWorld 2020).

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RetailMinded

FEBRUARY 20, 2023

Our tips for retail marketing will help you level up in 2023 for better sales and happier customers. Amplify Your Associates’ Reach via Social Marketing If you’re making the right hiring decisions, your sales associates should be prime examples of who you’d want as brand ambassadors.

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Inside Retail

MAY 29, 2022

Government efforts to promote digital transformation, including investment in wireless networks, have provided an added boost to e-commerce growth. Singapore-based e-commerce platform Shopee broke its 2020 record with over 2 billion items sold throughout the 11.11 DTC is poised to grow. The VMware Digital Frontiers 3.0

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Social Media Consumer Shopping Engagement 130

Inside Retail

SEPTEMBER 5, 2021

Combined with a live chat solution that will enable T2 staff to answer questions and share product knowledge, the retailer hopes to make online shopping feel more personal and engaging — like a bricks-and-mortar store visit — in future. Record online sales.

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Inside Retail

JUNE 30, 2022

Long-time winemaker Shelley Cox has found a cost-effective way to promote and sell brands from her Barossa community. Makers & Merchants Barossa was conceived in early 2020 as a pop-up store to showcase the best of what the Barossa region has to offer – from established brands to emerging designers, artists and makers.

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Shopping Social Media Space Promotion 130

Inside Retail

JUNE 30, 2022

Long-time winemaker Shelley Cox has found a cost-effective way to promote and sell brands from her Barossa community. Makers & Merchants Barossa was conceived in early 2020 as a pop-up store to showcase the best of what the Barossa region has to offer – from established brands to emerging designers, artists and makers.

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Shopping Social Media Space Promotion 130

Inside Retail

MAY 9, 2023

We were given the opportunity to buy the brand in late 2019, and after months of negotiations plus a number of setbacks due to Covid, we finally took over in August 2020. As our official takeover aligned with Melbourne’s lockdown in August 2020, we had to think of new ways to maintain our connection to our customer.

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Inside Retail

MAY 21, 2023

We used these as incentives to encourage Aboriginal people to participate in our health promotion programs. The merchandise from participating in the health promotion programs became highly sought after. We shared the same passion and energy, and together we left our jobs and started a health promotion business – Spark Health.

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Fashion Merchandising Promotion Other 245

Inside Retail

JULY 26, 2021

As of 2020, the Chinese government has significantly increased the annual limit for duty-free purchases by domestic travellers to Hainan island,allowing visitors up to RMB 100,000. billionin 2020, a year that saw 15.5 A recent KPMG report has predicted Hainan to become the world’s biggest duty-free market in the next two years.

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Inside Retail

SEPTEMBER 26, 2022

The team took the time to engage our local clients on a deeper level and truly cater to their unique needs,” Chan noted. The luxury consumption shift toward digital is also a generational change, as Millennials and Generation Z drive greater and more innovate ways to engage in and experiment with brands today,” Chan said.

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Inside Retail

MARCH 29, 2022

This includes ensuring that the customers: • Access the same catalogue and products; • Enjoy the same campaigns and promotions; • Are able to use their loyalty privileges; and. Meanwhile, the global AR-in-retail market is forecast to grow at a rate of 47 per cent between 2020 and 2027. Exploring the next frontier: AR and VR.

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Social Media Engagement Shopping Concept 130

Trade Show Booth Companies - Trade Group

SEPTEMBER 1, 2022

Fast forward to 2020. Exhibitors, marketers and sales directors scramble to increase their online presence to curb the economic effects of putting face-to-face events on hold. Whatever you call them, this is what they do: They are an interactive tool that engages prospects and current clients online. Conclusion.

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Social Media Promotion Display Engagement 98

Inside Retail

AUGUST 18, 2021

June 2020 marked a major turning point for some of the world’s biggest beauty brands. Suddenly, the promotion of skin-whitening products seemed glaringly out of step with consumer sentiment and corporate statements in support of racial justice and equality. billion market by 2024, up from US$17.9 A dark history.

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Trade Show Booth Companies - Trade Group

APRIL 11, 2022

Experiential marketing was thriving before the pandemic; it remained active during the pandemic and is now poised for massive growth. Experiential marketing is used by businesses to increase customer loyalty, inform people of products and services and meet the changing priorities of consumers. But our story is not unique.

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Inside Retail

FEBRUARY 27, 2023

From 2020-22, retailers took the opportunity to accelerate their digital transformations. It’s all just commerce now With retailers using the online channel to promote engagement across the entire buying journey, the distinction between the online store and physical stores has become increasingly blurred.

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Inside Retail

JULY 19, 2021

Part of the Global Fashion Group, Zalora has grown by leaps and bounds since it launched in Singapore 10 years ago, and it recently recorded its first profitable quarter in Q4 2020. Simone Cortini: Zalora has a presence in several markets in Southeast Asia: Singapore, Malaysia, Brunei, Macau, Taiwan, Hong Kong, the Philippines and Indonesia.

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Inside Retail

JULY 27, 2021

Much of its focus is on what it calls “attractive discount markets” such as the UK, the Republic of Ireland and Spain. billion in sales in 2020, an increase of nearly 22 per cent in comparison to a year earlier. Meanwhile in the US, discount store chain Dollar General pulled in approximately $33.75

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Inside Retail

MARCH 16, 2023

According to the Australian Financial Review , Qantas Loyalty brought in $905 million in underlying earnings between the 2020 and 2022 financial year. These connections are key to keeping our members engaged in the program and ultimately drive value for our business.” The airline had 14.7 According to its recent half-year results, 73.5

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Beauty and Health Fashion Engagement Pattern 130

Inside Retail

MAY 10, 2022

Over the last few years, it has entered the New Zealand market , expanded its presence in Australia and launched on online marketplaces , including The Iconic and Surfstitch. As they started to engage with various stakeholders in the market, there was an overwhelming interest in the General Pants brand.

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Fashion Marketing Perspective Planning 130

Inside Retail

AUGUST 31, 2021

Catch : Revenue increased by 112 per cent in second half of 2020. This can result in low engagement and sales. Tactic 3: Leverage promoted listings. Taking advantage of promoted listings in marketplaces that offer them like eBay , can power product visibility to get products in front of more eyeballs. .

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VMS

NOVEMBER 23, 2022

Host David Kepron has colorful talk with Montaha who also serves at Color Marketing Group® (CMG) as Vice President of Color Forecasting, at the Executive Committee of the Colour Research Society of Canada (CRSC) and as Vice President of the Canadian Freelance Guild (CFG).

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