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Inside Designworks’ four-pronged expansion strategy

Inside Retail

Designworks’ divisional general manager Brooke Norton told Inside Retail that the brand sells about 15 million units each year and is heading towards $200 million in wholesale sales. However, Norton is buoyed by what she expects to be a huge back-to-school period, which is expected to be uninterrupted for the first time since early 2020.

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Research sheds light on the Australian e-commerce consumer journey

Inside Retail

One recent study by ChannelAdvisor and Dynata surveyed over 1000 Australian consumers about their current shopping habits and how they expect these habits to change in the near future. Among the consumers surveyed, 49 per cent predict they will shop online in the future more than before the pandemic.

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The last mile: How can retailers diversify their carrier strategy?

Inside Retail

Retailers know they need to use technology to enable consumers to shop wherever and whenever they want. It’s no secret that consumers prefer fast delivery. According to a recent survey by Accenture, 66 per cent of consumers say same-day shipping is valuable, and that number jumps to 77 per cent for consumers under age 30. .

Strategy 130
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Opinion: Why foresight is the future of marketing strategy

Inside Retail

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. The campaign won the Grand Effie in 2020, showing how cultural insight can launch resonant ideas attuned to the zeitgeist. The post Opinion: Why foresight is the future of marketing strategy appeared first on Inside Retail.

Strategy 245
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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

Lacoste Japan, operator of the French premium casual brand, has collected zero-party data based on the consent of the consumer in preparation for the upcoming restrictions on the use of cookie data. Consumers were asked to choose their favourite long sleeve polo colours and vote against other colours. Campaign objectives.

Strategy 230
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The new Tiktok challenge waging war on the major supermarkets’ pricing

Inside Retail

Elijah Etri, Skippy’s Fresh Frootz manager at Victoria Point, Queensland, has started a new Tiktok challenge, encouraging viewers to head into their local supermarket and check the prices of comparable produce and products. Roy Morgan’s latest Most Trusted Brands list, saw both of Australia’s major supermarkets fall in the rankings.

Strategy 263
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Four out-of-the-box influencer marketing strategies

Inside Retail

Like just about every industry, the influencer economy evolved significantly from 2020 to 2021. Meanwhile, the growing influence of gen Z consumers, who deeply value individuality and creativity, paved the way for a proliferation of avant-garde makeup trends. million EMV from June 2020 to May 2021, more than doubling its $1.7

Strategy 130